Posts tagged with 'content seeding'
Increasingly the content marketing is growing from a glint in the
copywriter’s eye to a fully fledged marketing beast, rampaging through
budgets and upsetting marketing manager’s neatly planned timetables (We
even run a course about it).
Someone, somewhere finally figured out that
if you have a lot of compelling content, then you’ll get more readers
hanging out on your site. Of course, the trick lies in making people aware of all that fantastic
content in the first place.
It’s fair to say that users are often creatures of habit, visiting the
same blogs and sites on a daily basis, so while link building and guest
blogging have major parts to play in a detailed content strategy,
occasionally the only way to get in front of those cloistered users is
to market articles directly to sites they are already visiting.