Three out of five businesses (59%) believe that conversion rate optimisation is crucial to their overall digital marketing strategy, according to a new report from Econsultancy and RedEye.
A further 40% of respondents consider CRO to be ‘important’ (31%) or ‘quite important’ (9%). In contrast, only 1% of businesses believe that CRO is ‘not important’.
This highlights the growing focus on CRO in an increasingly competitive online marketplace, fuelled in part by more advanced targeting and personalisation technologies.
The findings come from the fifth annual Conversion Rate Optimization Report which is based on a survey of almost 1,000 client-side and agency digital marketers.
Britain is renowned for its hit and miss weather, so to help online retailers react to the ever-changing forecast this summer I’ve pulled together five top tips for boosting conversions, whether it’s rain or shine.
Once you have captured your visitor, all you need to do is convert them.
The old ideas centered around linear conversion funnels and site design are being overtaken by a focus on the customer and their lifecycle with the brand or business.
Here we talk about some of the factors that need to be considered and suggest five proven lifecycle-related campaigns that can be implmented with today's generation of marketing automation services.
Econsultancy’s updated User Experience Buyer’s Guide lists 23 suppliers of user experience services, and expounds the current trends in the market.
And guess what? User experience is as topical as ever.
Business transformation is increasingly design-led, delivering value to customers with great customer experiences, across multiple devices, with emerging technologies such as responsive design and HTML5.
In ecommerce much of the focus is on the best ways to attract traffic and visitors, meaning that tactics for conversion rate optimisation are often neglected.
In fact our new Adobe Digital Marketing Optimisation Survey found that a majority of companies (53%) spend less than 5% of their total marketing budgets on optimisation activities, despite the fact that a small uplift in conversion rates can translate into thousands of dollars of extra revenue.
One relatively easy way of improving conversions is by making sure you have the best possible call-to-action (CTA).
There’s no exact formula for the perfect ecommerce CTA, but there are some aspects that web designers should focus on tweaking and testing to make sure they’re maximising their conversion rate.
Automatic carousels have come under increasing fire this year from this blog, and UX experts like Jacob Nielsen and conversion pros like Peep Laja.
The conclusion, which all three of us share, is that unadulterated carousels are bad for business!
In this post I’ll show you three ways to improve the relevancy of content that occupies your carousel ‘hero’ locations and the contribution it makes to your conversion rate.
Product returns are a major problem for online retailers as each unwanted order obviously incurs a cost, which then raises the dilemma of who is to pay for postage.
Passing the cost onto customers is certain to put people off ordering again in future, but absorbing the cost might not be feasible for all businesses.
Ideally retailers should try and reduce the need to return items in the first place, and we’ve previously written about a shoe fitting app that reduced fit-related returns by 23%.
Now ASOS has launched a new tool, Virtusize, that has the potential to achieve an even greater rate of success, as it has already proven to reduce fit-related returns by up to 50% on other ecommerce sites.
The perennial business problems of budget and resource availability are the main barriers to adopting or improving testing processes, according to a new survey by Adobe.
Just under half of respondents said that budget (45%) and lack of resources (42%) were “very challenging” problems when it came to testing, while “knowing how to test effectively” is the third most challenging area (37%).
But these results are unsurprising when compared with the report’s broader findings.
The data shows that a majority of companies (53%) spend less than 5% of their total marketing budgets on optimization activities, while a further 49% of respondents stated that testing is not a priority at their company.
It’s that time again where we present the week’s finest digital marketing infographic.
This time it comes from Quick Sprout and looks at optimising contact forms for conversions. Admittedly the colour scheme is quite bland, but the quality of the information elevates it above the others I’ve seen this week.
It includes stats on the optimum number of fields per form and the kind of personal information you should avoid asking for.
To find out more on this topic read our blog post detailing three case studies about optimising lead generation forms or check out our Conversion Rate Optimisation Guide.
Despite the massive growth in mobile traffic over the past two years almost half (45%) of businesses still don’t have a mobile-optimized site or app, according to a new report from Adobe.
Only 7% have built mobile apps and around a fifth (21%) have implemented both a mobile-optimized site and a mobile app.
There is no one-size-fits-all strategy for mobile and organizations need to devise their approach based on their business needs, but even so it’s surprising that so many are still relying solely on a desktop site.
The Adobe 2013 Digital Marketing Optimization Survey, with analysis carried out by Econsultancy, received global responses from more than 1,800 digital marketers across North America, Europe and Asia.