is a bit of a special medium. Most people have got an email address that is
unique to them, which makes it more in common with a mobile phone number than a
email address is individual (most of the time) and it can be linked closely to
the customer lifecycle using response data alongside RFM data.
can be tracked, measured, anticipated and managed. Here are some ideas on how
you can use the stages of the lifecycle to develop strategies that prolong the
relationship with your customer and increase LTV.
There are already plenty of strong arguments for the use of video on e-commerce sites, but here are some more from one retailer who has been using 360 product images and videos.
Gerrard Dennis of The Simply Group, which operates seven online stores, has been looking into the effectiveness of images and video on his websites, and has some interesting insight into how video and product photography has improved his sites' conversion rates...
Everyone is doing basket abandonment emails today… or so I thought. But I have just been proved wrong.
According to our research, less than 10% of the top 100 UK e-commerce sites (as defined by Hitwise) currently do basket abandonment emails, so I thought I would post the top 10 best practice learnings that we have had from the last decade...
OK, so you've worked long and hard to find the perfect keywords for ads,
you've got a team of heavyweight SEO Jedi hard at work, and kidnapped
marketing geniuses chained up in the basement, and as a result your
traffic is through the roof.
Getting solid traffic can be an arduous process, but it's important to
remember that ultimately that isn’t why you are in business.
You're here to convert traffic into sales, and this is part of the
process where many businesses falter. Having access to huge numbers of
people is different from actually selling to them.
Fortunately there are
some simple rules you can follow that will really help you optimise
your site for conversions.
In the coming days Econsultancy will be releasing a new survey-based report on attitudes an approaches to 'conversion', and as sponsors and co-authors RedEye has had a sneak peek at the results.
The key approaches are numerous and have been reviewed in some degree of depth, and there are some standout insights.
You may be focused on improving the conversion rate for your website, or simply wanting to ensure that your visitors can quickly get an idea of what you do and offer.
Whatever your goals, having a clear proposition and call to action are two areas that can have a positive impact on your business performance.
In this post I will be talking about a web application that you can use to help you and your business gain invaluable insights from end users.