Posts tagged with 'cookie overwriting'
Who overwrites who in the affiliate channel? This question has been at
the heart of some hotly-debated issues in affiliate marketing over the
last few years, but little research has been done to answer the
question directly.
When we scrutinise the value of incentivised
traffic, question whether or not voucher code sites are ‘stealing’
sales that would otherwise have been credited to content sites, or
wonder how different models of multi-attribution might work, the
ability to inform these debates with insights in to what extent cookie
writing is occurring, and amongst which affiliates, is surely vital.
Read more...
by Owen Hewitson
25 October 2010 11:04am
9 comments
