Posts tagged with 'Cooliris'

Cooliris ads ad another layer to display advertising

Display advertising may get a bad rap for its lack of click-throughs, but one way to increase clicks is by making the advertising more interesting. And a new play by browser plug-in Cooliris is trying to do just that.

Cooliris is a browser extension for media viewng with a very shiny and slick interface. But the company also offers a way to access its content in a browser through display ads. And it is a product that has the potential to get web publishers very excited.

While other online advertisers struggle to sell off their content, Cooliris' summer ad inventory was completely sold out by July.