Posts tagged with 'Coutts'

Q&A: Phil Allen of Coutts on banking and social media

Coutts is the wealth division of RBS Group. The bank, which is 300 years old, offers banking, investment and wealth management services. 

Since 2009, it has been active on various social media channels. 

I've been talking to head of digital Phil Allen about the bank's social media strategy, the unique challenges for financial brands, and how he measures the results of social engagement. 

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by Graham Charlton 23 November 2011 10:52am 1 comment