Posts tagged with 'cross-selling'
It’s Friday and that means it’s time for us to trawl our inboxes to pluck out the finest infographic we’ve seen this week.
This time around the winner is Monetate with a graphic that looks at traveller preferences to determine the best times during the booking process to offer upsells and cross-sells.
For example, 45% of people who book hotels online say that they'd prefer to receive ancillary offers after choosing their hotel, but prior to booking.
Ecommerce plays a major role in allowing consumers to both research and make travel purchases, with as much as 75% of holiday planning taking place online.
New research from JiWire also shows that consumers are increasingly using mobile devices for their travel research, as 56% of consumers use their laptop to research travel options, compared to 49% on tablet and 48% on smartphone.
I wrote about the GoDaddy checkout process about a year ago, and it was one of the longest and most annoying checkouts I have seen on any e-commerce site.
There were up to ten separate steps in the process, depending on the options you select along the way, and so much cross-selling that finding a path through to the end was a real challenge. It was the very opposite of checkout best practice.
Since I last looked, GoDaddy has made a few changes to the process, so I've been seeing if it is an improvement on the previous version...