Posts tagged with 'cross-selling'

Is this the most hated checkout process on the web?

I wrote about the GoDaddy checkout process about a year ago, and it was one of the longest and most annoying checkouts I have seen on any e-commerce site.

There were up to ten separate steps in the process, depending on the options you select along the way, and so much cross-selling that finding a path through to the end was a real challenge. It was the very opposite of checkout best practice.

Since I last looked, GoDaddy has made a few changes to the process, so I've been seeing if it is an improvement on the previous version...