Posts tagged with 'crybabies'
We all know that customer reviews can boost trust and credibility, and
as such they can drive serious improvements to conversion rates and
search rankings.
But Houston, we have a problem. The problem with customer reviews is this: the lack of proper customers.
The launch of the Spotify iPhone app demonstrates this issue quite clearly.
Non-paying customers are giving one-star ratings to the app on the
basis that they are non-paying customers!
Read more...
by Chris Lake
07 September 2009 17:01pm
4 comments
