Posts tagged with 'customer behaviour'

Data strategies: brands need to focus on customer behaviour

Brands are collecting lots of information about their customers, yet many brands are still sending out generic marketing, which fails to make use of this data. 

When devising data strategies, we need to think about what’s important and what will really make a difference, and to use only the data we need...

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by Richard Lees 16 February 2011 10:06am 8 comments