Posts tagged with 'CXO'

Should CMOs aspire to be CXOs?

That's CXO as in "Chief Experience Officer" though perhaps more often called Chief Customer Officer.

A quick check on LinkedIn shows very few CXOs outside of agencies though many more Chief Customer Officers.

But job title semantics aside, the key theme is 'customer experience'. Is it overhyped? Or is it the future of marketing?

by Ashley Friedlein 05 December 2012 11:23am 6 comments