data | Internet Marketing Blog

How Europeans are ‘media meshing’ with mobile internet

Some of the most interesting data to be added to the recent edition of the Internet Statistics Compendium includes fresh research from IAB on how Europeans use mobile internet at the same time as other media.

'Media meshing' is evident across the continent, but some countries are more keen to mix the mobile web with traditional information sources than others.

by Luke Richards 27 April 2011 17:52pm 1 comment

Social search comes of age with Google's '+1' button

It had to happen. The search behemoth has revealed plans to roll out ‘+1’, the Google equivalent of Facebook's ‘Like’ button.

Google’s intentions are clear. It wants to work social signals into its algorithm to a) reduce spam, and b) deliver increasingly personalised results.

The +1 button will appear alongside search results and – in time - on websites.

by Chris Lake 31 March 2011 12:35pm 11 comments

What to do if your ESP gets hacked

A couple of major online brands have had to send communications informing users that their data had been comprised, and in one instance it has been confirmed it was a breach at their email marketing service provider.

by Marc Munier 29 March 2011 10:06am 0 comments

20+ Mind-blowing social media statistics: One year later

It's been more than twelve months since I rounded up some of the more impressive social media stats and pieces of data. But what's happened since then?

by Jake Hird 25 March 2011 12:56pm 31 comments

Too much data, not enough insight

At Digital Cream earlier this month, I took part in some intriguing roundtable discussions on ‘joining up online and offline channels’.

Of course, the issue of aligning individuals and the data associated with them from different channels, in-store, e-commerce, social media, etc, has been plaguing marketers for some time now.

One of the biggest challenges is making usable sense of the vast swathes of digital data available...

by Richard Lees 25 March 2011 10:11am 5 comments

Context is king: especially in marketing metrics

Marketing metrics are so often delivered as raw numbers. They do not help. Gleaning meaning is the art of the analyst and it's not done nearly enough.

by Jim Sterne 01 March 2011 14:39pm 8 comments

Data strategies: brands need to focus on customer behaviour

Brands are collecting lots of information about their customers, yet many brands are still sending out generic marketing, which fails to make use of this data.

When devising data strategies, we need to think about what’s important and what will really make a difference, and to use only the data we need...

by Richard Lees 16 February 2011 10:06am 8 comments

Can government agencies become Yelps online?

When you want to know whether the restaurant down the street is worth eating at, there's a decent chance you'll turn to online services like Yelp to see what other diners in your area have to say about it.

This is despite the fact that local government agencies, such as those that enforce health rules, probably have data that's more interesting to you than John Doe's angry rant about a rude waiter.

by Patricio Robles 24 January 2011 14:24pm 2 comments

20+ stats you might not know about user search behaviour

One of the major trends explored in Econsultany’s new SEO Agencies Buyer’s Guide is that user search behaviour is changing.

In this industry, there’s no shortage of information around how and why marketers are using SEO, but to me, there seems to be a distinct lack of research which looks from the other side of the fence at how we use search as internet users.

Best practice is extremely important, but so is understanding how people are actually using search engines.

So I jumped at the chance to check out some recent research out by Performics and ROI Research, where they had surveyed people’s motivations and behaviour when using search engines. The data is US-based, but in my opinion reflect trends that are globally applicable.

by Jake Hird 11 January 2011 11:54am 20 comments

Facebook's new registration tool: the good, the bad, and the ugly

In Facebook's non-stop push to dominate the world by making its service the social fabric of the web, it has courted developers and publishers with a platform and suite of tools.

Most of these tools give developers and publishers the ability to tap into Facebook's vast audience and its social graph, which is attractive for obvious reasons. In return, Facebook's footprint on the web grows as users are exposed to its functionality almost everywhere they go.

by Patricio Robles 20 December 2010 08:57am 15 comments