data | Internet Marketing Blog

Integrated Marketing Week 2013: Seth Sarelson on integrating with data

Data, data, data. It's the core of what good marketers are doing and it's fingers are reaching into every corner of the business. And with this data we are finally seeing the benefits of integrated campaigns, products and teams.

As part of the lead up to Integrated Marketing Week, we spoke to Seth Sarelson, RevTrax COO & co-founder, about how data is affecting what we are doing, how we can integrate and how these changes are affecting the retail market.

by Heather Taylor 16 April 2013 19:59pm 0 comments

Australian small businesses inch towards social media

Posting images to Facebook, answering customer queries on Twitter and blogging industry articles has become a regular part of life for many Australian businesses and it looks like this year will see the time spent on social media grow even further.

Bibby Financial Services Australia conducted their bi-annual study of over 200 small businesses in February 2013 and found that a huge 78% are planning to up their time spent on social media in the coming 12 months, highlighting just how important the channel has become.

The study also found that those most likely to use social media are entrepreneurs aged between 18 - 39, with a 66% take up, while just 39% of leaders aged 40 - 64 use the medium.

by Claire Brinkley 15 April 2013 23:30pm 3 comments

Australian marketers increase their digital marketing budgets

Almost three-quarters of Australian companies are planning to increase digital spend this year, with digital marketing budgets expected to increase an average of 28%.

Search engine optimisation and email marketing for engagement/retention will be the top digital priorities, with 65% increasing investment in these areas.

Lead generation, video advertising, paid search and webinars/virtual events will also be a focus.

by Claire Brinkley 15 April 2013 02:30am 2 comments

Analysing data: the power of site search

Though the introduction of new engagement metrics is exciting, focusing on foundation metrics (available to retailers for years) still make big a impact on conversion rates.

One such series of foundation metrics is the analysis of site search, understanding what people are typing into your websites search box and their behaviour afterwards.

by Greg Randall 08 April 2013 13:07pm 0 comments

Report: APAC is excelling in digital advertising

Digital advertising is thriving in the Asia-Pacific region, outshining North America and Europe in some categories, according to a new global benchmark report by DG MediaMind.

The Viewability: A New Lens for Engagement report compares the digital advertising behaviours from 47 countries around the world, analysing more than 600 billion display advertising impressions during last year.

by Claire Brinkley 07 April 2013 22:30pm 0 comments

Audience data is your currency: protecting it is paramount

As the number of ad technology vendors grow and their functions expand, companies continue to implement more and more tags on their websites.

This process takes place in stages and incorporates various departments in the organisation, often without a central role governing their organisation.

This can result in a slower, less efficient, and more vulnerable website. Over the past five years, the average number of elements per page has doubled from 50 to over 100.

In an increasingly complex online advertising environment driven by analytics, ad delivery and site optimisation, how well are companies managing the many scripts and cookies found across their websites?

by Amy King 05 April 2013 11:29am 0 comments

Report: Australians on Facebook 'like' TV and retail

It seems Australians are in love with giant bananas, television, food and shopping when it comes to Facebook, with the Bananas in Pyjamas Facebook page reigning in an impressive 2,032,296 fans during February 2013.

This number is almost double that of the second favourite Australian Facebook Page, Bubble O’Bill Ice Creams, which showed off a fan base of 1,272,089. Pringles Australia was just slightly behind with 1,259,733 fans, according to the latest Australian Facebook Performance report.

by Claire Brinkley 03 April 2013 22:00pm 0 comments

Australian consumers are fickle brand fans on social media

Over 80% of Australian online users have connected with at least one brand on social media, with 29% even connecting with 10 or more brands.

But 44% have also dumped a brand on social media because they were spammed or bored with content, according to a new white paper.

The Always On report from Latitude Insights looks at how Australians are using social media in an attempt to better understand how brands connect and influence consumers online.

by Claire Brinkley 27 March 2013 22:00pm 1 comment

Is site search less important for niche retailers?

Is site search less important for niche retailers than larger ecommerce sites?

It's an interesting question, and one which came up when I was moderating the Site Search and Naviagtion roundtable at Digital Cream last week.

Roger Willcocks of Screen Pages has been sharing some stats on 21 of his clients' ecommerce sites, and finds that onsite search doesn't play a huge role in navigation.

However, when it is used by visitors, it more than pays its way...

by Graham Charlton 25 March 2013 09:08am 2 comments

Four tips for using data-driven marketing on the path to conversion

Do you make your decisions based on data or are you among the 89% of marketers that make their customer related decisions based on factors other than analytics?

A recent CEB study of nearly 800 marketers at Fortune 1000 companies found the vast majority of marketers still rely too much on intuition, while the few who do use data aggressively for the most part do it badly.

According to a another recent study, 77% of CEOs have trouble linking marketing efforts to tangible results, such as revenue, shares and conversions.

by Maria Wasing 21 March 2013 12:28pm 2 comments