Posts tagged with 'David Kang'
As Hearst Magazines refines its approach to print and
digital in a quest for more consumer-generated revenue, the publisher has created a new function, creative director of content extensions, and installed veteran David Kang in the role.
Kang is now charged with extending such legendary brands
as Seventeen, Cosmopolitan, Redbook, and Good Housekeeping.
The executive was freshly
tapped from Rodale, where as SVP/GM of Rodale.com, he helped turn The Biggest
Loser Club into a $100-million + online diet and health products franchise.
I talked with Kang about his plans for Hearst.