Posts tagged with 'Denny's'

Twitter Fail: Denny's urges customers to follow random Taiwanese man

If there's one thing integral to the success of any Twitter marketing campaign, it's this: know your company's Twitter handle.

That may seem like a simple task, but it eluded the person at Denny's who typed up menus that misdirected customers to a Taiwanese Twitter address. And while typos happen, there's a bigger issue for Denny's: no one noticed for four months. 

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by Meghan Keane 22 February 2010 22:15pm 4 comments