Posts tagged with 'Denny's'

If there's one thing integral to the success of any Twitter marketing campaign, it's this: know your company's Twitter handle.
That may seem like a simple task, but it eluded the person at Denny's who typed up menus that misdirected customers to a Taiwanese Twitter address. And while typos happen, there's a bigger issue for Denny's: no one noticed for four months.
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by Meghan Keane
22 February 2010 22:15pm
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