Posts tagged with 'Design'
There used to be an 'eight second rule' that predicted how long users would wait for a web page to load before abandoning their efforts and heading off into the sunset.
But this has since come down, with Jakob Nielsen telling E-consultancy recently that the reality is now closer to one second.
With increased connection speeds, users expect pages to load almost instantly and many will hit the back button if they feel they are being kept waiting.
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by Graham Charlton
30 January 2008 09:30am
1 comment
The Independent has completed a long overdue revamp of its website, placing more of an emphasis on multimedia content.
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by Graham Charlton
29 January 2008 13:11pm
2 comments
A new study from Jakob Nielsen suggests that average returns from usability work have fallen "substantially" in the last few years.
The average ROI from the projects surveyed was 83% - down from 135% six years ago, but high enough to show that they are still well worth the effort.
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by Graham Charlton
23 January 2008 10:11am
0 comments
In an industry so accountable and measurable, it seems that some are using the excuse of delivering “brand awareness” to avoid the need to prove results.
Now P&G, one of the world’s largest advertisers, has spoken out for the need for change in the internet marketing industry.
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by Matthew Finch
21 January 2008 18:18pm
6 comments
Branding campaigns aim to build positive associations in the consumer’s mind so that they will look favourably on a company or product in the future.
It’s an investment in future sales and very different from direct response advertising, where the whole focus is for the consumer to take action now.
Traditionally, these two types of advertising have been miles apart, but the web changes all that.
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by Ken McGaffin
21 January 2008 09:00am
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Fashion boutique Whistles recently launched a transactional website, and we've taken a look from a user experience perspective.
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by Graham Charlton
16 January 2008 12:56pm
4 comments
It is vitally important for etailers to constantly monitor their websites, looking for ways to improve the user experience, with the aim of increasing conversion rates.
With this in mind, the good folks at Future Now have just released a white paper (registration required) with some useful optimisation tips for website owners.
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by Graham Charlton
14 January 2008 15:27pm
2 comments
I've just been trying to book train tickets via National Express' new booking site, and have experienced a number of major customer experience / usability issues.
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by Graham Charlton
14 January 2008 15:25pm
32 comments
Yell.com launched another revamped version of its website last month, just months after
launching a new homepage (May 2007) and about a year since it last rolled out a new site.
We caught up with Matthew Bottomley, Head of Strategy for Yell.com, to find out the reasons behind the relaunch, and what the future holds for Yell, and local search in general...
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by Graham Charlton
08 January 2008 12:40pm
1 comment
Businesses should beware of adding too many Web 2.0 features to their websites, and instead concentrate on getting the basics of user experience right.
This is the view of web usability guru Jakob Nielsen, who argues in his latest post that, while features like user reviews can benefit consumers, others can make sites overly complicated.
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by Graham Charlton
19 December 2007 14:17pm
2 comments
