Posts tagged with 'digiorno'
DiGiorno is launching its new flatbread pizza via traditional media channels -- and on one not-so-traditional one. The brand is looking for highly influential twitterers and will be offering to deliver pies to their tweetups.
"We've always been out there with a lot of different media touch
points, with a combination of online and offline," Tom Moe,
director-marketing for Kraft's DiGiorno brand, told AdAge. "We're always looking
for the newest and most relevant places to be in both areas, and we
thought this would be a great offer to combine with Twitter."