Posts tagged with 'Digital Marketing Operations'

Forget about social business - become a digital business

The marketing services industry is firmly entrenched in the social business hype cycle. Firms are repositioning themselves as experts in social business strategy/consulting/design and preaching the need for social business transformation now.

While it was Dachis Group that coined the term "social business design", an armada of agencies, technology companies and consultants have joined the fray over the last two years, and the bandwagon continues to grow.