digital | Internet Marketing Blog

Australian marketers increase their digital marketing budgets

Almost three-quarters of Australian companies are planning to increase digital spend this year, with digital marketing budgets expected to increase an average of 28%.

Search engine optimisation and email marketing for engagement/retention will be the top digital priorities, with 65% increasing investment in these areas.

Lead generation, video advertising, paid search and webinars/virtual events will also be a focus.

by Claire Brinkley 15 April 2013 02:30am 2 comments

Automotive: Mobile and social media playing bigger path-to-purchase roles in Australia

Australian car consumers utilise online resources at all stages of the buyer journey, but offline sources still play an influential role, according to a new automotive study.

The Nielsen Australian Automotive Report 2012 found that when it comes to awareness and discovery, traditional media is still particularly popular with 65% of car buyers using print resources at this stage.

But when car buyers begin the research stage of shopping, they invariably turn online - something Econsultancy has long highlighted. In fact, 73% of new and used car buyers use online media as part of their car buying research process.

by Claire Brinkley 09 April 2013 22:30pm 0 comments

Report: APAC is excelling in digital advertising

Digital advertising is thriving in the Asia-Pacific region, outshining North America and Europe in some categories, according to a new global benchmark report by DG MediaMind.

The Viewability: A New Lens for Engagement report compares the digital advertising behaviours from 47 countries around the world, analysing more than 600 billion display advertising impressions during last year.

by Claire Brinkley 07 April 2013 22:30pm 0 comments

Report: Digital radio sales soar in Australia

The popularity of digital radio is on the rise in Australia with a new report finding that sales figures have reached record highs, exceeding industry expectations.

Commercial Radio Australia (CRA) has released their 2013 Digital Radio Industry Report, which shows that around 1.5 million people are listening to digital radio on DAB+ devices each week.

While this figure represents only 11.6% of total radio listeners, it is an increase of almost 300,000 people on the year prior.

by Claire Brinkley 04 April 2013 22:30pm 0 comments

Report: Australians on Facebook 'like' TV and retail

It seems Australians are in love with giant bananas, television, food and shopping when it comes to Facebook, with the Bananas in Pyjamas Facebook page reigning in an impressive 2,032,296 fans during February 2013.

This number is almost double that of the second favourite Australian Facebook Page, Bubble O’Bill Ice Creams, which showed off a fan base of 1,272,089. Pringles Australia was just slightly behind with 1,259,733 fans, according to the latest Australian Facebook Performance report.

by Claire Brinkley 03 April 2013 22:00pm 0 comments

Australian consumers are fickle brand fans on social media

Over 80% of Australian online users have connected with at least one brand on social media, with 29% even connecting with 10 or more brands.

But 44% have also dumped a brand on social media because they were spammed or bored with content, according to a new white paper.

The Always On report from Latitude Insights looks at how Australians are using social media in an attempt to better understand how brands connect and influence consumers online.

by Claire Brinkley 27 March 2013 22:00pm 1 comment

Online advertising in Australia hits $3.3 billion

Digital ad spend in Australia reached $3.3b last year, an 18% increase on 2011, according to a new Interactive Advertising Bureau (IAB) report.

Figures showed that not only did digital ad spend as a whole exceed market predictions last year but mobile advertising saw a growth of 220%, pulling in $86.2m. Year-on-year, video advertising also grew 30% to reach $90.3m.

The significant rise in figures was due to growth across all categories, including a 27% increase in Search and Directories advertising, a 10% increase in General Display advertising and a 9% increase in Classifieds advertising.

by Claire Brinkley 07 March 2013 22:00pm 0 comments

Report: Australian marketing emails missing the mark

20% of emails sent by Australian brands do not reach the intended inbox, with 2% being sent to spam and the other 18% going missing or being blocked.

This problem gets even worse if the intended reader is a Dodo or Optus subscriber, as only 57% of legitimate email were delivered to these inboxes in 2012.

In contrast, 92% of marketing emails reach their target inbox in New Zealand, with only 8% going missing.

by Claire Brinkley 05 March 2013 22:00pm 2 comments

The forgotten Australian market? Baby Boomers.

It seems Australia’s Baby Boomers are being shunned by brands and marketers who are instead focusing on younger, more tech savvy consumers - something that's already been identified as an opportunity in other countries.

According to a new Mi9 report, only 10% of Australian advertising spend is directed towards Baby Boomers, despite the fact that this age group is currently entering into a ‘Lifestyle’ stage where they have more disposable income than any other group.

And of the small number of brands who do target the over-55s, it looks like they may be entirely missing the mark, as overwhelmingly, 94% of Baby Boomers say they dislike the way advertisers currently communicate with them.

by Claire Brinkley 03 March 2013 22:00pm 1 comment

How social media is impacting Australian TV viewing habits

A new Yahoo!7 survey has revealed that social media is playing an increasingly larger role in influencing the television viewing habits of Australians.

The second annual Social TV Survey polled more than 7,000 online Australians late last year and found that almost half of the respondents (43%) used social media while watching television.

by Claire Brinkley 20 February 2013 22:15pm 0 comments