digital | Internet Marketing Blog

The Twitter API: human meets programmatic

The official launch of the Twitter Ads API was inevitable but still important for the marketing ecosystem. One of the world’s biggest human-fed and –curated platforms has taken a step in the right direction – using technology to help make marketers’ lives easier.

Twitter is taking a page out of the playbook of Facebook, which started its journey toward a mature advertising business with its own API in 2009. They built on this success with the launch of Facebook Exchange in 2012. As one of the original FBX partners, we have seen the data and scale available become important to many top brands.

by Jonathan Gardner 20 February 2013 21:11pm 0 comments

Australia leads the way in tablet and smartphone ad share

Australia is leading the way globally when it comes to share of ad clicks from tablets and smartphones, according to recent research from Marin Software.

The Mobile Search Advertising Around The Globe report found that Australia has the highest penetration of click share from tablet devices (9.3%) and the third highest penetration of click share from smartphones (11.7%).

Similarly, Australian marketers spend the highest percentage of their budget (8%) per device on tablet advertising than any other market, and have the second highest allocation of budget put towards smartphones (8.8%).

by Claire Brinkley 19 February 2013 22:00pm 1 comment

Australian marketers, why are you benchmarking yourselves?

Marketers, you are not normal.

You may think you know what the average consumer wants, but the reality is that you do not have normal internet habits, you do not shop like the average consumer does and you do not have average social media knowledge. You cannot be a focus group.

This is the message that ExactTarget is attempting to get out in their new report, Marketers From Mars, which compares marketers' use of email, social media and other channels against that of consumers - and is something Econsultancy has raised before as being an issue within the industry.

by Claire Brinkley 18 February 2013 22:00pm 0 comments

Is your agency part of the Top 100?

The new media age Top 100 Agencies Report has always been one of the highlights of the digital calendar, and following the merger with Econsultancy we’re happy to say that it’s back and better than ever!

The report is a who’s who of the digital industry, detailing all the big agencies you need to know and some of the work that helped to build their success.

And here's how you can get involved...

by Andrew Warren-Payne 11 February 2013 14:01pm 0 comments

Research: Where will Australian marketing dollars be spent during 2013?

The recent State of Digital in Australia 2013 report, produced by Econsultancy and Marketing Magazine, has revealed some interesting stats around the use of offline and online marketing channels and highlights which online channels marketers are planning to spend the big dollars on this year.

Notably, the report also shows how companies are planning to dedicate more of their budget and time towards digital.

by Claire Brinkley 10 February 2013 22:00pm 0 comments

Research: 25% of Australian marketers say digital knowledge is poor

Findings from Econsultancy’s annual State of Digital Marketing in Australia report has revealed that the digital skills and knowledge gap is still very present in Australia, with a quarter of respondents saying knowledge of digital within their organisations is “poor” to “very poor”.

Produced in association with Marketing Magazine, the report highlighted the existing barriers and issues facing Australian marketers today.

In particular, it brought to light the problem marketers are having developing the necessary skills needed to maintain an all-round knowledge of each digital offering, due to the fast-paced nature of the industry.

by Claire Brinkley 06 February 2013 22:15pm 2 comments

Research: Digital marketing is quickly coming of age in Australia

Econsultancy’s annual report, the State of Digital Marketing in Australia, produced in association with Marketing Magazine, has found that the industry is continuing to develop at a rapid pace.

Investment in digital remains high, alongside an increased focus on measurement, attribution and channel accountability.

by Jake Hird 05 February 2013 01:06am 1 comment

Ten digital marketing trends emerging across APAC

The digital scene across the Asia-Pacific region is already booming, but industry experts are also predicting that APAC businesses will begin to rethink their current digital plans this year, finding alternative ways to enhance their online offerings to better appeal to consumers.

But what else is expected to happen across the region this year?

by Claire Brinkley 03 February 2013 23:50pm 5 comments

Taking charge of the Australian digital economy

If Australia wants to take a leadership position in the increasingly global and digital economy, corporations and corporate leaders must make changes to their business plans and direct their resources accordingly.

This view is expressed in a recent report co-produced by Telstra and Deloitte Digital, which discusses the expected growth rate of the Australian digital economy and highlights the best ways for corporations to cope and respond to the change that will come from this.

by Claire Brinkley 27 January 2013 22:15pm 1 comment

The four Ps of Personalisation

One to one marketing is back. And this time it’s personal.

There is nothing new about the concept of personalisation. Peppers and Rogers popularised “one to one marketing” in the dotcom heyday and personalisation platforms were very much in vogue.

As companies wrestled with the subsequent crash, and the dawning reality that actually they had a long way to go in sorting out basic usability before they started on more advanced targeting and customisation, personalisation went quiet.

by Ashley Friedlein 07 January 2013 09:30am 4 comments