digital | Internet Marketing Blog

Research: 25% of Australian marketers say digital knowledge is poor

Findings from Econsultancy’s annual State of Digital Marketing in Australia report has revealed that the digital skills and knowledge gap is still very present in Australia, with a quarter of respondents saying knowledge of digital within their organisations is “poor” to “very poor”.

Produced in association with Marketing Magazine, the report highlighted the existing barriers and issues facing Australian marketers today.

In particular, it brought to light the problem marketers are having developing the necessary skills needed to maintain an all-round knowledge of each digital offering, due to the fast-paced nature of the industry.

by Claire Brinkley 06 February 2013 22:15pm 2 comments

Research: Digital marketing is quickly coming of age in Australia

Econsultancy’s annual report, the State of Digital Marketing in Australia, produced in association with Marketing Magazine, has found that the industry is continuing to develop at a rapid pace.

Investment in digital remains high, alongside an increased focus on measurement, attribution and channel accountability.

by Jake Hird 05 February 2013 01:06am 1 comment

Ten digital marketing trends emerging across APAC

The digital scene across the Asia-Pacific region is already booming, but industry experts are also predicting that APAC businesses will begin to rethink their current digital plans this year, finding alternative ways to enhance their online offerings to better appeal to consumers.

But what else is expected to happen across the region this year?

by Claire Brinkley 03 February 2013 23:50pm 5 comments

Taking charge of the Australian digital economy

If Australia wants to take a leadership position in the increasingly global and digital economy, corporations and corporate leaders must make changes to their business plans and direct their resources accordingly.

This view is expressed in a recent report co-produced by Telstra and Deloitte Digital, which discusses the expected growth rate of the Australian digital economy and highlights the best ways for corporations to cope and respond to the change that will come from this.

by Claire Brinkley 27 January 2013 22:15pm 1 comment

The four Ps of Personalisation

One to one marketing is back. And this time it’s personal.

There is nothing new about the concept of personalisation. Peppers and Rogers popularised “one to one marketing” in the dotcom heyday and personalisation platforms were very much in vogue.

As companies wrestled with the subsequent crash, and the dawning reality that actually they had a long way to go in sorting out basic usability before they started on more advanced targeting and customisation, personalisation went quiet.

by Ashley Friedlein 07 January 2013 09:30am 4 comments

Steps and shadows: getting to grips with digital and sport

The thing about starting a tech business in a new industry is that you need to build up new contacts, more knowledge and generally get a grasp of what the heck brands are spending money on and how the people at the top are seeing the industry growing.

For the past 18 months I’ve been learning all I can about the sports industry and where technology fits in across both fan engagement and digital marketing.

Having spent years in print, digital media, ecommerce and technology and worked with clients ranging from massive multinational travel companies to tarot card readers to the NHS, I thought I had seen it all.

This assumption was erroneous...

by Sanjit Atwal 19 December 2012 09:03am 0 comments

State of digital marketing in Asia-Pacific [Infographic]

Adobe and the CMO Council recently released their Digital Marketing Performance Dashboard 2012 report, which highlights the state of digital marketing in the Asia-Pacific region.

Unfortunately the report found that while interest in digital marketing is high, many countries are lagging behind when it comes to ROI metrics, talent and digital strategies.

by Claire Brinkley 04 December 2012 22:09pm 0 comments

Low budgets and lack of talent leaves Asia-Pacific lagging in digital marketing

Things aren’t looking great across the Asia-Pacific region in terms of digital marketing as new figures indicate that marketers in APAC may be lagging behind when it comes to ROI metrics, talent and digital strategies.

These findings come from a new report called Digital Marketing Performance Dashboard 2012, which was conducted by Adobe and the CMO Council.

The report was constructed from the results of an online survey that was taken by 295 senior marketers in Asia-Pacific, including marketers from Toyota, 20th Century Fox, Tupperware, Citi Group, Nokia and Yahoo.

by Claire Brinkley 28 November 2012 22:00pm 4 comments

Australia wins big at Digital Asia Awards

Australia dominated the Digital Asia Awards this month, bringing home more trophies than any other country involved. New Zealand also did incredibly well, tying for fourth place in the final trophy tally.

The Digital Asia Awards, organised by Lions Festival and Haymarket Media Asia, are a celebration of the best that Asia’s digital marketing industry has to offer.

This year the event was held as part of a two-day Digital Asia Festival in Beijing, allowing over 300 members of the digital industry to come together, share inspiration and network.

by Claire Brinkley 12 November 2012 23:10pm 0 comments

Fairfax Media focuses on digital strategy

Fairfax Media is starting to prepare for the time when print newspapers are no longer viable, laying out their plans to become an entirely digital company.

Chief executive at Fairfax Media Greg Hywood spoke to shareholders last month to discuss the future of the company and he made one thing very clear - the focus will be on digital.

by Claire Brinkley 05 November 2012 22:15pm 1 comment