digital | Internet Marketing Blog

Building Australia's Silicon Beach

For the past few months there have been calls for Australia to become a ‘Silicon Beach’, where technology entrepreneurs can build new global businesses, experiment with start-ups and rival foreign innovators.

Australia’s location, time zone and existing creative community makes the country an ideal incubator for this and, when the National Broadband Network is rolled out in the next few years, the country will have a vastly improved global reach.

It is because of these factors that digital economists believe Australia has the critical ingredients needed to succesfully compete in the near future with the world's leading digital economies, such as the United States.

by Claire Brinkley 31 October 2012 22:15pm 4 comments

Deloitte Australia: Digital disruption [infographic]

As previously explored, the recent Digital Disruption report from Deloitte examines the impact of digital innovation on individual sectors, analysing how much change they can expect to experience in the years to come and how long they have to adapt.

This accompanying infographic sets out some of their key findings, chiefly that the Australian economy will be facing greater digital disruption in the coming years, with businesses needing to begin planning strategic responses to this as soon as possible.

by Claire Brinkley 24 October 2012 23:30pm 0 comments

Deloitte Australia: Digital disruption - Short fuse, big bang?

According to a new report, one-third of the Australian economy faces major digital disruption in the near future and companies face watching 50% of their business perish if they don’t adapt to the digital changes quickly and efficiently.

The report by Deloitte titled ‘Digital disruption: Short fuse, big bang?’ looks at the impact of digital innovation on individual industries, analysing how much additional change they can expect to experience in the years to come. The report also speculates what time frame each industry has to adapt and how they should pull together the right strategic response to cope with these changes.

by Claire Brinkley 22 October 2012 23:15pm 2 comments

Digital marketing is growing in Australia, but so is the skills gap

Seven out of ten digital marketers believe they have equal or more digital expertise than their managers and over half think their co-workers lack the skills needed to run successful campaigns.

These statistics come from Responsys’ third annual Big Australia Report, which revealed there is a widening gap in the skills of Australian digital marketers.

by Claire Brinkley 18 October 2012 00:05am 5 comments

Agencies increasingly reliant on outsourcing for digital work - new research

Digital agencies continue to rely on outsourcing to manage unpredictable workstreams and in order to tap into outside technical expertise, according to new research published today.

The Digital Outsourcing Survey Report 2012, carried out in partnership with United Studios, found that 57% of responding digital agencies are outsourcing work to freelancers, other agencies or to specialist digital production companies.

by Amy Rodgers 08 October 2012 12:55pm 4 comments

The class of 2012: Are businesses doing enough to find digital talent?

University careers services are not currently well equipped to provide advice on jobs in digital. In fact, given the lack of internal digital knowledge in most institutions and scarcity of up-to-date courses, meaningful advice from any quarter is thin on the ground.

Even graduates from relevant degrees such as marketing, advertising or media are largely unaware of the vast array of opportunities available.

by Vivien Underwood 22 August 2012 08:41am 2 comments

Developing a model for agency maturity in a digital world

Digital technologies are having a transformational impact on the communications environment but whilst much analysis has been conducted into implications for client-side marketers, a relative paucity of research exists into how agencies are adapting their processes, offerings and capabilities.

Econsultancy's The Progression of Agency Value: Developing a Model for Agency Maturity in a Digital World report, conducted in partnership with Adobe, examines how agencies need to evolve across four key pillars of maturity: data, technology, skills and culture.

by Neil Perkin 17 April 2012 10:44am 1 comment

Understanding how to improve the customer experience: your input required

In association with Tealeaf, Econsultancy has this week launched the second annual survey on Reducing Customer Struggle.

This survey aims to explore the extent to which companies understand the overall customer experience and the technology they use to identify issues and remedy them.

by Monica Savut 29 March 2012 11:04am 0 comments

Q&A: Frank Rose on digital storytelling and media immersion

Frank Rose is the author of The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories and a contributing editor to Wired.

Last week, he gave one of the keynotes at Ad:tech Sydney, based upon digital storytelling and why marketers need to surrender the idea that brands control their messaging. I was able to catch up with him afterwards, where he generously expanded his thoughts on this complex topic.

by Jake Hird 19 March 2012 02:00am 1 comment

Q&A: Bettina Sherick of 20th Century Fox on digital transformation and strategy

Econsultancy has been discussing the ongoing transformation of organisations for a while now, as digital increasingly permeates their operations, capabilities and structures.

Ahead of ad:tech Melbourne, where Econsultancy is one of the media partners, I managed to catch up with one of the keynote speakers, Bettina Sherick, to discuss these changes, along with their challenges, benefits and the general direction digital is heading.

by Jake Hird 13 March 2012 00:30am 0 comments