digital | Internet Marketing Blog

Q&A: Neil Perkin on structuring and resourcing for digital

Neil Perkin is the consultant and author responsible for our recently published Digital Marketing: Organisational Structures and Resourcing Best Practice Guide.

Earlier this week, he blogged about the digital talent time bomb, which is one of the key themes emerging from his research.

Below, he answers some questions about digital recruitment and other topics covered in the guide.

by Linus Gregoriadis 14 December 2011 11:11am 0 comments

Econsultancy publishes digital structures and resourcing report

Econsultancy has today published an in-depth report entitled Digital Marketing: Organisational Structures and Resourcing aimed at senior marketers seeking to deal with the increasing complexity of the digital landscape and associated staffing challenges. The best practice guide has been written by blogger and consultant Neil Perkin, who previewed the key findings in front of 60 leading brands at the Savoy Hotel in London last week.

by Linus Gregoriadis 06 December 2011 10:45am 0 comments

Australian digital marketing: 25 more killer statistics

The decision has been made to extend the deadline for anyone wanting to take part in the State of Digital in Australia benchmark survey by Econsultancy and Marketing Magazine.

If you’re a digital professional in the region, the closing date to participate and claim a free report copy of the findings (worth $400) is now December 14.

But, until the document is published, I thought I’d tide everyone over with some more juicy digital marketing statistics, following on from another stats-based post a couple of weeks ago.

Again, for reference, the data is extracts from Econsultancy's Australia and New Zealand: Internet Statistics Compendium.

by Jake Hird 06 December 2011 01:01am 4 comments

Australian digital marketing: 25 killer statistics

Econsultancy recently launched its inaugural State of Digital Marketing in Australia survey, in association with Marketing Magazine, as part of an effort to benchmark a variety of elements within the region.

We’re asking all marketers in the region to participate while the data collection is still live – as an incentive to complete the survey, those who participate will receive a free copy of the complete report (valued at $400).

However, ahead of the closing date later this month, I figured it would be useful to pick out a handful of interesting pieces of data from our Australia and New Zealand: Internet Statistics Compendium...

by Jake Hird 17 November 2011 23:59pm 6 comments

Developing digital economies: should we be looking to the East?

I’ve previously written about the enormous 95% growth the Chinese e-commerce market has had in the last eighteen months, but online shopping aside, I feel that this will extend further into advertising and marketing, as well as the associated technologies.

by Jake Hird 27 July 2011 11:03am 0 comments

Raising the bar: Econsultancy's graduating class of 2011 builds on last year's success

Econsultancy's qualifications team is chuffed to bits to hear the news that this year's MSc in Digital Marketing Communications graduates not only achieved their qualifications, but aced them.

Out of the five candidates, three were awarded merits, whilst Daniel Tomlinson (Trutex) and Lucy von Weber (South West Wales Tourism Partnership) achieved the MSc's first distinctions. The university described all this year's dissertations as outstanding and we're inclined to agree!

by Vivien Underwood 01 July 2011 13:48pm 1 comment

Q&A: Samih Toukan, CEO of Jabbar Internet Group

Samih Toukan is Chairman and CEO at Jabbar Internet Group, the leading group of internet sites and web properties in the Middle East and North Africa.

In 2000, along with Hussam Khoury, Samih founded the Arab Internet services company, Maktoob as the world's first Arabic / English email service provider.

Following the subsequent acquisition of Maktoob by Yahoo, Samih founded Jabbar Internet Group, an integrated group of online companies and websites. The group’s assets extend from e-commerce sites to online games, to advertising products & search services.

I caught up with Samih to find out a little more about the companies within the Jabbar Internet Group, and the future of digital marketing in the Middle East...

by Aliya Zaidi 22 June 2011 08:35am 0 comments

The subjective web and digital marketing

The subjective web is the web we create for ourselves through customisation and personalisation. But is it all good news for marketers?

by Tom Albrighton 21 June 2011 13:36pm 2 comments

10 presentations to help you become a digital planning genius

What makes a good online media planner?

Planning an online PR campaign doesn’t necessarily require the same skills as a paid search one, or developing a social media strategy may not need the same proficiencies as that of an email one.

by Jake Hird 18 April 2011 09:42am 10 comments

Economy boosts television, hurts digital: report

Television has been called many things, and in the past several years, one of those things is 'dead'. But when it comes to advertising, television is still alive and kicking, and according to a new survey from media management software vendor STRATA, it's television advertising, not digital advertising, that will benefit most from economic recovery.

Of the major advertising firms polled as part of STRATA's 4th Quarter Agency Survey, the greatest percentage (44%) said that their clients were focused most on television, a 24% rise over the previous quarter. Digital trailed significantly, with 21.1% reporting the internet to be their clients' medium of choice.

by Patricio Robles 20 January 2011 15:28pm 4 comments