Posts tagged with 'direct'
I am registered as a speaker for the DMA conference starting today and I’m very much looking forward to what looks like an exciting conference with a great lineup of speakers and sessions.
What I have been less impressed with is the show sponsors’ approach to marketing. For instance, one day last week I received 22 pieces of direct mail from sponsors of the event (and 5-10 most other days).
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by Craig Hanna
15 October 2012 16:54pm
4 comments