Posts tagged with 'Do Not Track'
The U.S. Federal Trade Commission doesn't think advertisers are doing enough to respect the privacy of consumers online, so it recently proposed the creation of a Do Not Track system for the web that would give consumers the ability to opt out of ad tracking.
There's just one big challenge: making that happen technically.
The U.S. Federal Trade Commission (FTC) has increasingly been taking a more active role in trying to make sure that online marketers aren't harming consumers. That has meant, amongst other things, keeping a close eye on marketing taking place through social channels. You know, Kim Kardashian's tweets.
Yesterday, the FTC issued a long-awaited staff report that "proposes a framework to balance the privacy interests of consumers with
innovation that relies on consumer information to develop beneficial new
products and services."