The idea that exact-match keyword domain names can be a significant ranking factor is not new. But, for me at least, the significance has always been hard to confirm for a few simple reasons.
First, it's not every day that I acquire an exact-match keyword domain for a popular search phrase. Second, I've never launched a new site on an exact-match keyword domain with the specific goal of seeing what the domain can do on its own. That makes it nearly impossible to isolate the ranking factors that are likely contributing the most to results.
Is a generic, category-defining domain name worth millions of dollars? To some, it has been. The world was put on notice of that in 1999 when Business.com was bought for a then-record-breaking $7.5m.
Since that time, there have been plenty of seven-figure domain name sales. One of them came last month when Candy.com changed hands for $3m. The seller: Rick Schwartz, one of the best-known domainers. The buyer: G&J Holdings, run by confectionary executives (and cousins) Joe Melville and Greg Balestrieri.
Cancel your weekend plans. At 12:01 am EDT on Saturday, June 13, Facebook will open the floodgates on a long-awaited landrush.
At that time, all Facebook users will be able to select a vanity URL (eg. www.facebook.com/username/).
Last night I calculated that I have spent somewhere in the region of three days brainstorming a domain name for a new web venture. It shouldn’t be this difficult, but it feels like it is something approaching rocket science!
There are two major reasons for this.
Firstly, there is a scarcity of ‘good’ domain names that are available. This typically reduces all of your obvious / immediate options, and leads you into a world of pain.
Secondly, and even more importantly, the domain name is also the brand name (or should be) and as such there are plenty of other considerations to factor in.
So what I’ve done, partly to restore some sanity to the situation (I’m still undecided on my final choices) is to create a checklist of factors that should be taken into account.
If you still believe that all of the 'good' .com domain names are taken, I'll let you in on a little secret: think again.
Plenty of desirable .com domain names are now becoming available for registration when their owners decide not to renew them. Their loss can be your opportunity.
The economy is still hurting and businesses are still cutting back.
But there are plenty of little (and not so little) things that businesses are still overpaying for online that can add up to real savings when addressed.
Everybody knows about cybersquatters; those dreaded 'entrepreneurs' who register domain names related to brand names and trademarks that they have no rights to.
ICANN, the organization that oversees the domain name system, provides a dispute mechanism by which trademark owners can dispute a domain name registration and win back domains that infringe upon their rights.
It's an experience many of us share: you think you've come up with the
ideal domain name only to find that the domain name is already
registered and the owner is only willing to sell it for a small fortune.
Savvy investors and speculators have made millions buying and selling domain names over the years.