Posts tagged with 'driving traffic'
Improving the on-site conversions is the biggest challenge for e-commerce businesses, according to a new survey by SLI Systems.
Almost two thirds of respondents (63%) cited improving conversions as their biggest challenge, closely followed by attracting more visitors (62%).
Improving logistics came third with 22%, followed by international expansion (16%) and increasing advertising rates (11%).
It should be pointed out that this was a closed question that only had five possible responses, but it still highlights the fact that boosting conversion rates is a high priority for e-commerce sites.