Dune is planning to rollout catwalk-style videos across its entire footwear range online. This follows a trial that saw this produce a ‘huge’ increase in conversation rates.
Working with Adobe’s Scene7 rich media product, the shoes and accessories retailer began testing product videos on selected lines when it launched a new website in May this year – which now sees over half a million visitors each month.
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by Vikki Chowney
02 December 2011 12:21pm
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