dynamic pricing | Internet Marketing Blog

Online price discrimination: a surprising reality in ecommerce

Online price discrimination has attracted immense popularity and heat in the last few months when the Wall Street Journal revealed some websites that used variable prices based on users’ location and other statistics.

This came as breaking news for those who used to think of the ecommerce market as a reliable and fair shopping arcade.

So, let’s see how this thing works, and how you can save yourself from this manipulation.

Five dynamic pricing issues retailers should consider

From social media sentiment analysis to digital ad buying, faster is increasingly seen as better, or at least necessary.

So it's no surprise that the ability to generate lots of data and analyze it rapidly is changing the way products and services are sold.

Is dynamic pricing really magical?

Some believe that ebooks, and accompanying ebook readers like the Kindle, are the future of print publishing. But for now, it appears that publishers are more likely to see them as a potential industry-killer.

Case in point: two large publishers, Simon & Schuster and Hachette Book Group, announced the other day that they'd delay releasing ebook versions of some new books for four months after the hardcovers hit the shelves. The reason? It's one way to fight back against the lowly prices seen in the ebook market, where most bestsellers now cost less than $10.