Are your online customers cheating on you? (Infographic)
This useful infographic looks at the reasons why customers will use one of your competitors instead, and the signs to look for in when testing and analysing.
According to Maxymiser, you should be looking at homepage bounce rates, cart abandonment, low AOVs and more...
(Click on the image for a larger version).
This week's top six infographics
Here's a round up of some of the best infographics we've seen this week.
Stats include the decline and fall of Yahoo, viral video, shoppers' views on personalisation, and why reviews matter to local businesses.
10 interesting digital stats we've seen this week
I've gathered together some of the most interesting digital marketing stats released this week, from our own and third party research.
Stats covered include connected TV, social media engagement, mobile commerce and e-commerce sales...
10 interesting digital stats we've seen this week
I've gathered together some of the most interesting digital marketing stats released this week, from our own and third party research.
Stats include web users' attitudes to cookies, e-commerce sales for March, digital salaries, and mobile commerce.
Profile: Ogilvy's Rory Sutherland on human behaviour and innovation
When it to comes to innovation; Rory Sutherland certainly knows his stuff.
A pure product of evolution himself, he started his career as a classics teacher and is now vice chairman of Ogilvy Group - stopping at the planning department and working as a copywriter along the way.
Though, as an ad man, technology had a huge influence on the way he works with clients, what he's really interested in is consumer behaviour.
When we sat down just before Christmas, I’d been told to question him about tiny tweaks in design that have mind-boggling changes, starting with the change of a button...
China, the world's largest online population: infographic
China is now responsible for over a half a billion web users (greater than the total population of the EU), following a short period of tremendous growth.
This means that more than one in five people with online access are Chinese, up from 200m in total in 2007.
It was also on track to surpass 1bn mobile connections in Q1 of 2012, with market penetration currently estimated at 72%.
E-commerce growth is plateauing: how do you stay competitive?
Recent figures published by BRC-KPMG give the UK retail industry another grim reality check.
According to the report, there was only a small 2.3% rise in total UK retail sales numbers during February 2012, a significant slowdown when compared to January (where sales grew 11.3%) and 2011 (where overall growth was 18.5%).
Tate aims to drive online sales with new e-commerce shop
Tate has launched a new e-commerce site aimed at increasing sales and driving more revenue to support the organisation’s galleries.
The previous version was almost 10 years old, so Tate Enterprises redesigned the site with a focus on better interaction with old and new customers - while making the site easier to navigate.
Tate has been testing and developing the site with e-commerce provider Venda for more than a year.
Understanding how to improve the customer experience: your input required
In association with Tealeaf, Econsultancy has this week launched the second annual survey on Reducing Customer Struggle.
This survey aims to explore the extent to which companies understand the overall customer experience and the technology they use to identify issues and remedy them.
Payvment study shows sellers use Facebook ads to drive f-commerce
Payvment, Facebook's biggest e-commerce platform, has released its first 'F-commerce Facts' study.
A series of questions was sent to a selection of companies from the company's 100,000 sellers, spread across 12 countries.
72% of the 750 respondents have less than 500 fans, so this provides a snapshot of the way small businesses view their storefronts.
The research doesn't show how successful f-commerce has been for them per se, but does suggest strong adoption of Facebook ads to aid selling (39% have used this method) - with most of those surveyed planning to use them again (70%).
