Posts tagged with 'E-commerce'
Google's new smartphone, the Nexus 4, is available to buy and the search giant is currently accepting pre-orders through Play, its version of iTunes.
However we've been hearing some negative feedback around Play and the way Google is handling the entire purchase cycle for the Nexus 4, so decided to investigate the user experience.
We used the same e-commerce best practice criteria that we used for previous posts, the full details of which can be seen below.
The verdict? Wait and buy the Nexus 4 in store. Here is why...
Read more...
by Ryan Sommer
05 December 2012 16:59pm
13 comments
Click Frenzy launched yesterday evening but, as the mainstream press seem to be eager to make noises about, the first few hours were hit by technical difficulties, which many consumers found to be a frustrating experience.
But, what many people are generally overlooking is that there was an unprecedented demand for the event, with reportedly 5% of the Australian population (some 2m users) landing on the Click Frenzy site in the first few minutes – something that seems to have been genuinely unexpected and underestimated.
We caught up with some industry experts on the frontline of e-commerce in Australia, to get their take on the turn of events…
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by Jake Hird
21 November 2012 01:57am
2 comments
Christmas is just over a month away and retailers should already have their festive marketing plans in action.
Marketing company Responsys has even warned Australian retailers that they only have until November 19 to roll out their competitive offerings or they face losing out to their US counterparts.
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by Claire Brinkley
19 November 2012 23:58pm
1 comment
A huge online flash sale will be taking place in Australia this Tuesday and already there are predictions it will attract some million shoppers and set a new online sales record.
Event organiser Grant Arnott expects the event to become a national phenomenon and says transactions could amount to tens of millions of dollars for local retailers.
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by Claire Brinkley
18 November 2012 22:00pm
2 comments
Research shows that half of all online Christmas sales transactions are now driven by search advertising, with UK retailers enjoying a return on pay per click (PPC) spend of £13.21 in 2011.
Here are six key areas that online retailers should be thinking about now as they try to maximise their paid search campaigns this year.
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by Chris Ward
13 November 2012 11:03am
4 comments
As you may have read recently, Australian businesses have been lagging behind their foreign counterparts when it comes to going online and using social media.
A staggering 62% of Aussie retailers don’t have a Facebook page, 54% don’t use Twitter and don’t plan to change this in the next year, and 72% have no interest in Pinterest, despite experimentation and uptake in other regions.
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by Claire Brinkley
11 November 2012 21:45pm
3 comments
It seems that the vast majority of web users are not too concerned about viewing information about privacy and cookies, with just 1.47% clicking to find out more.
Stats from a sample of 35m users of 29 websites from TRUSTe show that a tiny minority are choosing to find out more about cookies, while the majority of those choose not to change settings.
This data suggests that, with the current implementation of the cookie law, online businesses have little to fear....
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by Graham Charlton
31 October 2012 10:56am
6 comments
Apparently, the short answer to this question is yes.
It seems that Australian businesses are still resisting going online, dismissing social media and refusing to divert their attention and budget away from traditional sales channels.
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by Claire Brinkley
23 October 2012 23:30pm
1 comment
With fast internet, reliable technology and a strong dollar, Australians are increasingly shopping online, a topic that continues to dominate the news; especially in the context of international e-commerce sites trumping local retailers.
However, recent data from a Commonwealth Bank study points towards an emerging shift of Australian stores starting to gain back market share from international competitors.
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by Claire Brinkley
15 October 2012 00:03am
0 comments
Thanks to an eleventh hour change of guidance from the ICO, as well as the fact that few sites have been crazy enough to implement strict cookie compliance, the internet appears to have survived the cookie law so far.
New stats from TRUSTe, based on a study of 231 of the most popular UK websites, show that just 63% have taken some steps towards cookie law compliance.
Most have opted for relatively unintrusive privacy messages with minimal controls, which is perhaps the most sensible approach.
Here are a few examples, and more stats from the report...
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by Graham Charlton
06 September 2012 12:06pm
7 comments
