Posts tagged with 'E-commerce'
The ‘future of the high street’ debate found its way back
into the spotlight again recently with the opening of Europe’s largest shopping
centre at the site of London’s Olympic stadium.
Last month, Stratford’s Westfield shopping centre, a £1.45bn hulk of glass, steel and concrete, covering 1.9m
square feet and home to 300 shops, 70 restaurants, a 14 screen cinema, bowling
alley, casino and three hotels, opened its doors to 160,000 eager shoppers.
I've rounded up ten recent infographics on e-commerce and related issues, including delivery, social commerce, and how the use of colour affects purchase habits.
Where possible, I've added the infographics to this post in a readable size, but for others you can click on the image to see a larger version...
Over the past year, the release of sales and trading statements reveal the advantage that multichannel retailers have over their pure play online rivals.
For example, the IMRG Capgemini e-Retail Sales Index for March showed the widening gap between multi-channel and online-only retailers.
Those retailers with a presence online and offline experienced average growth of 19% compared to March 2010, while online experienced just 6%.
We take a look at some recent sales figures for some of the UK’s multichannel retailers. ...
2006. Daniel Craig’s first James Bond film was released, Steve Irwin died, Italy won the World Cup and “It’s Chico Time” reached number one in the charts: A mixed year.
But what was happening online, and more specifically, in online retail? In celebration of Econsultancy’s fifth E-commerce Platforms Buyer's Guide, we’ve gone back five years to look at the top UK retail sites as they were then... and how they shape up now.
It’s been over two years since I published an article on the Econsultancy blog entitled: Are
retailers following best practice to improve conversion rates?
article I was specifically looking at the checkout processes of a variety
of retailers, and in particular whether or not they have enclosed (or in other words
removed site wide elements and distractions to focus the user) the process.
In this article I have revisited the retailers who featured in this
article to see which of the retailers who didn’t enclose their checkouts then are now using this approach .
Enclosing the checkout is an approach I almost always
recommend my retail clients adopt as a primary way of improving their
checkout funnel conversion rate.
Online shoppers are a fickle lot and the competition for their attention and their spend in utterly fierce. Consequently, optimizing every aspect of your e-commerce program, and the tags that manage them, is absolutely essential.
Since we’re working mainly with e-commerce businesses, we compiled a list of the key steps they can – and do – take to optimize online sales.
What constitutes usability best practice for e-commerce? In fact, what makes something/anything 'best practice'?
I’m the first one to say that I regularly refer to ‘usability best practice’ and best practice is certainly a phrase used often enough by Econsultancy. I thought it would be worth starting a discussion on what you think when they hear this term, and what you feel justifies having the label ‘best practice’.
Or perhaps you feel it should just be banished from our industry!
As a company, we aim
to give online businesses greater visibility into what their customers actually
see and experience online.
And time and time again we see companies shocked by
the fact that, often, their websites just aren’t designed with their customer
It’s a long road this
path to digital enlightenment, and it involves many crossroads and epiphanies.
the past 10 years I’ve been implementing digital campaigns, defining e-commerce strategy and I’ve been agency-side responsible for a challenging set of retail
accounts. I’ve been on both sides
of the fence when dealing with agency relationships.
This blog takes a peek
at the wonderful mistakes I’ve made that today put me in a position of strength
and confidence. You might well recognise some of these from your own
experience, you might be able to suggest some more; we’re human after all.
The UK's shoppers spent £4.9bn online last month, 20% more than in the same period in 2010, bringing the total spend so far this year to £10bn.
This figure comes from the most recent IMRG/Capgemini e-Retail Index. I have a round up of these figures, as well as some recent stats from our E-commerce Statistics document...