Posts tagged with 'e-metrics'
Key Performance Indicators (KPIs) are important
to drive improvement for your website. Although it is obviously interesting and
insightful to compare how your website is performing against your peers and competitors,
it can be a mistake to place too much emphasis on external industry benchmarks.
These external benchmarks can be misleading and often end up with you finding the benchmark that
fits your story, giving a false impression of success.