Improving your site search and navigation can have a dramatic impact on
sales. Not being able to find the product you want is one of the top -
and sometimes overlooked - barriers to conversion.
In this article I've
attempted to summarise what I see as the most important steps to
improving the customer experience. While some require specific
technology, many of these ideas can be implemented on any website.
In reality there are plenty of critical features about site search from the position of the search box itself to the way you guide the users actions from the search results page itself.
These five critical areas of site search ought to give you food for thought and, if implemented successfully, make a considerable difference to how your site search pages perform.
Foreign language consumer groups within domestic
markets represent a massive untapped market, and one that doesn’t require
e-commerce businesses to alter their shipping, payment or logistics set-up at all...
It’s well-established that if you want to sell to people overseas then you need to communicate in their language, but what about the consumer groups in majority English-speaking countries whose first language is other than English?
Every part of the mobile supply chain is getting in on the mobile payments act. This is being driven not by technology, but by a shift in consumer behaviour.
With the increasingly homogenous offer of online retailers, it is generally agreed that high levels of customer service are more vital than ever.
With this in mind, I'm constantly astounded by the shockingly poor levels of service British consumers are exposed to.
When I was a boy, I thought like a boy. It's true. When I first managed people in e-commerce, I didn't really know what good management was.
I had some good and bad experiences with my own managers but had never stopped to think what my team thought of my leadership style. Ironically it took the worst Director I've ever worked for to show me how to improve my management skills.
This blog offers nine techniques that, from personal experience, I know to be effective in managing and motivating a team. Management is about people, pure and simple. Forget the numbers; if you can't lead, motivate, support and inspire, those targets are history. Please take a read and then share your thoughts.
Martin Newman is the author of Econsultancy's Internationalisation of E-commerce Best Practice Guide published this week.
Here, he introduces the report, with tips and recommendations for those retailers wishing to sell online in other countries.
It is expected that by 2015, the total number of internet users in BRIC
countries, plus Indonesia (making them the BRICI markets) will total
1.2bn, more than double the current online population of these
This, combined with other technological advancements and
financial growth, means that now could be the time to start considering
extending e-commerce practice in these markets.
In terms of SEO, this means beginning to think of strategies for search
engines other than Google. In most of the BRIC markets there are many search engines other than Google which hold the leading market
share, or there are at least strong competitors for the search giant.
The full introduction of Facebook Credits, and their availability (in
the US at least) as gift vouchers in offline retailers, opens up a
whole new world for brands on Facebook.
The early adopters are, as
expected, social gamers: Facebook and Zynga settled their differences
earlier this year to agree that players of Zynga games (such as Farmville)
can use Facebook Credits to buy virtual goods.
The implications are
enormous. Suddenly, Facebook offers a new revenue stream for brands, and
has itself a sustainable revenue model that doesn’t rely on the fickle
Baidu is far and away the most popular search
engine in China, but how does it differ from Google?
Here are eight simple tips
to get you started with Baidu SEO...