Many brands have spent the past several years getting consumers to 'like' them on the world's most popular social network, Facebook. And for a seemingly good reason: when it comes to location, location, location in social, you can't beat Facebook, which may surpass the 1bn registered user mark this year.
But after a recent lavish event Facebook held for brands in New York, brands may be asking whether Facebook is working for them, or they're working for Facebook.
Facebook may be one of the most successful companies to emerge on the
consumer internet in the past decade, but it has made more than its fair
share of blunders and is no stranger to controversy and criticism,
especially when it comes to privacy.
The latest feature to attract negative attention is the company's seamless sharing, which was announced earlier this year at Facebook's F8 developer conference.
In the past, some search industry observers have suggested that Google has increasingly favored brands in its SERPs.
Supporting the arguments that Google has a brand bias were quotes like those made by Eric Schmidt, Google's now-former CEO, who once stated that the internet was becoming a "cesspool" and that "brands are how you sort out the cesspool".
EdgeRank is one of the most important algorithms in marketing. Despite this, very few people have heard of it and fewer still can claim that they fully understand it.
EdgeRank is the name of the algorithm which Facebook uses to determine what appears in their users’ news feeds. The news feed is Facebook’s ‘Killer App’. There is a plethora of information available to Facebook users, and the newsfeed is the order in which it appears.
It determines which of your connections is the most important to you and thus appears most frequently, and which kinds of content should appear higher than others. For anyone seeking to market a product or service on Facebook it’s essential you understand how this algorithm works.
Understanding the rules of the algorithm and changing your tactics to reflect the system can make the difference between a business changing campaign and an embarrassing failure. Yet despite this huge importance very little has been written about the algorithm.