Email marketing | Internet Marketing Blog

Five useful examples of effective email marketing campaigns

To celebrate the launch of our new digital marketing and ecommerce awards, #TheDigitals, I've rounded up five examples of effective email marketing campaigns.

It follows a recent post that flagged up six great examples of mobile marketing excellence.

To avoid any accusations of bias, these are all examples that fall outside the eligibility period for the current awards, but should give an idea of the type of campaigns and projects we are looking for.

#TheDigitals are the new awards that recognise the best in digital marketing and ecommerce. Award entries must be submitted online before the deadline March 13, 2013.

by David Moth 19 February 2013 11:22am 2 comments

Five ways to reinforce your ecommerce activities with email marketing

Website owners hate abandoned shopping carts, inactive customers and decreasing conversion rates, but all too often opportunities are left unexploited to reduce these by delivering personalised, targeted event driven email marketing.

Email marketing also provides opportunities to build relationships, trust and boost customer loyalty which will also positively affect the bottom line.

In the following article, I’ll look into five key points that can help you to generate more revenue and take your ecommerce activities to a higher level using email marketing.

by Michael Linthorst 11 February 2013 11:05am 9 comments

The future of email marketing and three ways it must evolve

Email has been around for a while now, and it’s done us all proud. The ubiquitous method of communication is so pervasive as a communication method that not having one is even more unusual than not having a telly (brave souls).

It’s difficult to talk about a new communication channel without comparing it to email, and for email to remain relevant it needs to evolve to give consumers what they now expect from digital communication channels.

by Marc Munier 29 January 2013 11:55am 9 comments

Personalization key for email in 2013

Though email has been with us for the lifetime of most digital marketers, I think it has the potential to be an exciting space, if marketers are able to look at it as a new and exciting channel just as they think of social media.

Agencies are beginning to merge email and social as they see personalization at the core of the success of both channels. This is one area we'll see grow in 2013 but what else is in store for us when it comes to email?

by Heather Taylor 22 January 2013 16:45pm 2 comments

10 things you can do to make me love your emails

To all keyholders of the company spam cannon, before causing immense collateral damage by firing off emails that don't fit with the lovely idea of your brand, follow these ten pointers and, with me at least, you'll be guaranteed a pair of eyes.

by Ben Davis 14 November 2012 11:17am 16 comments

Four key steps to achieving relevance in email marketing

Relevance is the Holy Grail, not just for email marketers but for marketers in general. The word relevance has been over-used to the point of making it a cliché.

However, at the heart of every cliché is fact, and think about it for any length of time it quickly becomes clear that every tool, every tactic, every strategy we use to improve email results is purely focused at achieving one result – greater relevance.

by Matthew Kelleher 08 November 2012 10:29am 4 comments

10% of consumers use mobile as their primary device for checking email

Almost 10% of consumers use a smartphone or tablet as the primary device for checking email, according to a new survey by the DMA.

This suggests that desktop clients should still be the most important focus for marketers, however it doesn’t take into account the number of people who check or prioritise their emails on mobile.

Stats published in May shows that more than a third of consumers (36%) read marketing emails on mobile, rising to 55% among 18-34 year olds.

A separate study found that 33% of respondents said that they use their mobile to screen emails before reading them later on a desktop.

by David Moth 26 October 2012 12:17pm 6 comments

Why more marketers need to think about responsive email design

The growth of mobile has been a game changer for the world of email marketing.

Considering that smartphone usage tripled in 2011, it’s no surprise that email consumption via mobile devices has also seen a steep upturn.

Furthermore, we have seen some of our clients experience open rates of around 70% on mobile, proving just how vital it is when running campaigns.

by Tink Taylor 16 October 2012 09:18am 21 comments

Best practices for mobile email design

The web is going mobile, and so are emails. One in three in the UK says they access mobile email more than ever, and over half do so via a smartphone.

Right now about 30% of all email checks are done from phones and tablets, and the usage grew by some 80% during 2011.

Following on from my previous post on email marketing, I'll look at some best practices for mobile email design...

by Erik Boman 28 September 2012 10:47am 11 comments

Five email tips to consider across different stages of a customer lifecycle

I’ll be teaching Econsultancy's upcoming Email Marketing Training Course, so thought I’d drop over a few ideas as a quick preview of some the areas we’ll cover.

Here are five tips across different stages of a relationship cycle to consider within your email marketing process. We'll cover the tips in more detail on the course with examples of how you can integrate into your current, or future email programs.

by Dave Littlechild 13 September 2012 17:02pm 1 comment