Posts tagged with 'email'
If you could only send one more marketing email, what type
of email would it be?
Would it be acquisition? Retention? A bit of cross selling perhaps? Let’s face it,
the options are almost endless! If you’re like me, you probably want it to be
the one that makes the most money.
I've been asking some of our email marketing guest bloggers about what they see as the major trends in 2010, and their predictions for email in 2011...
UK marketers’ number one New Year’s Resolution must be to improve the email experience they offer their subscribers.
People are simply being force-fed too much email, which is typified by the sheer volume of emails sent during the festive period, consisting of sales and promotional emails that are mostly one-dimensional, monotonous and repetitive.
There's little room left for debate: any way you dice it, social media is mainstream. That should be good news for social media experts and gurus, right? Perhaps not.
Earlier this week, it was revealed that The New York Times was essentially eliminating its 'social media editor' position. The person who held it, Jennifer Preston, would become a full-time reporter again.
As you have probably read already, Facebook has announced a complete revamp of its messaging service, Facebook Messages. With a host of new features, many email marketers are likely to be wondering what effect this new service has on the work they do.
I’ve pulled out the top ten things that any email marketer needs to know about Facebook Messages and what it means for them:
Email marketing is easy to get wrong and difficult to do
well, yet many firms fail to use the data they’ve captured to target their
messages more effectively.
This means that they are effectively choosing to work blind
and use guesswork to increase their open and click-through rate, when they
could be working with real facts and figures about their recipients instead.
Social media is far too often heralded as the death of email marketing. In fact, social media’s existence has breathed extra life into email campaigns by increasing levels of engagement with consumers.
Marketers employing snail mail tactics in their email marketing campaigns would normally expect to see mass-unsubscribe rates following their sent emails.
Email marketing has suffered some blows recently. But companies that threaten to stop using that marketing channel certainly get noticed. Rumors of Ben & Jerry's killing its email newsletter created a mild tempest online recently. Just this week, The Onion's AV Club stopped email messages, and Pepsi created ire among fans for simply moving some of its messaging from Facebook to Twitter.
Now there's a study that says email marketers aren't adapting their marketing emails to customer changes. They're sending messages to unresponsive email accounts, and according to Return Path, only 12.5% of marketers are doing anything about it.
Ben Cohen and Jerry Greenfield opened their now famous ice cream chain with $12,000 and $5 spent on a ten-day correspondence class on "How To Make Ice Cream."
Today, they own a multimillion-dollar corporation, and their decisions are monitored closely.
When the company's UK branch decided to take a break from sending its monthly email marketing messages last month, it caused a bit of a storm in the digital marketing world.
But it turns out Ben & Jerry's isn't abandoning email. I spoke with Kate O'Brien, Ben & Jerry's Global Marketing Manager, about what happened, and how Ben & Jerry's really feels about email and social media marketing.