Posts tagged with 'enhanced listings'

Will enhanced listings bring Google a flood of local advertisers?

Earlier this month, Google launched a test of a new advertising program called 'enhanced listings' in two U.S. cities. This past weekend, the New York Times wrote about it and profiled a local business owner who has purchased an enhanced listing.

Jason Cowie owns a store in Houston, Texas that sells skateboards and snowboards. According to the NYT, Cowie was previously spending upwards of $1,500 each month on AdWords in an effort to compete with "deep-pocketed national chains".