Posts tagged with 'evergreen content'

How to create non-news driven content for SEO and content marketing

Savvy marketers know that content marketing is key when it comes to building up a relationship with other sites, social networks, and syndication partners.

Whether or not you agree with slapping the (buzz)phrase 'content marketing' across many of the already commonly used SEO tactics, everyone can agree the technology to find, distribute and track how content delivers ROI (meaning influencer tracking, social analytics, custom CRMs) has really kick-started an interest in the field.

We’ve written broadly on content strategy in the past, but in this post I thought I’d share a bit more about our internal approach to a specific area of content creation.

Content as an appreciating asset

Content may be king. At least that's what many companies in the business of producing content think for obvious reasons.

Take Demand Media, for instance. It's so confident that its content is an appreciating asset that will produce value over a long period of time that it amortizes the costs of producing content over five years.