Posts tagged with 'Facebook Message'

How to use Facebook Message to drive fan engagement

Facebook has made it even easier for fans to interact with brands - at least the brands that are willing, staffed to handle the increased engagement, and of course have the feature enabled and turned on.

Message, a feature that was introduced to the world immediately following fMC in NYC on February 29th, provides a way for brands to engage in one-to-one conversation with the consumer.

The brand is able to surrender the megaphone and in turn, receives the consumer’s attention and honesty with trust being the desired outcome.