Posts tagged with 'Facebook metrics'
Facebook gives brand page admins a whole host of numbers and reports on user interactions, but are they the ones we really need?
If you could ask Facebook for one new data metric, or an improvement on an existing one, what would it be?
We put this question to our Facebook fans and Twitter followers, with the general consensus being a clearer measure of CTRs and cost per like.
Other suggestions included a tool to allow you to see what other brands your fans like or a function that allows you to compare insights for two or more periods in one deck.
I also put the question to several agencies, with the responses proving that the current range of Facebook insights aren’t giving marketers what they need...