Posts tagged with 'Facebook'
Social media. ROI. They often seem like two pieces from two different puzzles. And for good reason: it can be hard to quantify the value delivered by a single 'friend' or human interaction.
But for major brands, figuring out the ROI of a social media initiative is something that realistically has to be done if social media is to prove itself worthy of larger investment.
Facebook has announced a new safety centre, claiming that "Safety is Facebook's top priority". But as I revealed just over a month ago, there are big problems with Facebook's procedures for reporting abusive content on groups, pages and forums.
And here's the proof. The content I complained about as part of that blog post is still live - comments which include racist language and false accusations of murder.
Austin's music, film and tech festival SXSW came and went this year with much fanfare and documentation. One of the parties following along was Pepsi. The soft drink makers spent its second year tracking social media at SXSW with something called Pepsi Zeitgeist.
Facebook, Twitter, Foursquare and Flickr updates were all sent to Pepsi's tracking interface, built by Slash7. The results from the event show both the potential for listening in on social media and how much room for growth there is in this burgeoning medium.
CNN has a big problem: its ratings are dropping. Big time. A New York
Times article this week pointed out that CNN's main hosts have lost
almost 50% of their viewers over the past year.
And while CNN's viewership is plummeting, its competitors are gaining
viewers. Several FOX News hosts have registered year-over-year
viewership gains in the range of 25-50%. And lest you think the drop in
CNN's viewership is primarily the result of demographics or political
preferences, CNN is even being beat out at certain hours by MSNBC and
CNN's lightweight news channel, HLN.
Social media is here to stay, and despite the fact that questions still
linger over the role of SM and its ROI, major corporations,
many which are often slowest to adopt new technologies, are increasingly
embracing a more social internet.
But that doesn't mean that the world's largest companies are ready to
promote their social media efforts on their homepage. According to an
AdAge article by B.L. Ochman, six in ten Fortune 50 companies aren't
promoting their social media accounts on their homepages.
Social media provides an ideal place for the irate consumer to let off steam. But with brands increasingly monitoring social media channels, it can feel impossible to have a moan without someone annoyingly interrupting and appearing to offer help.
When is it right to offer help and what are the best ways to do it?
One of the key trends in the new Econsultancy E-commerce Platforms Guide is that of a marked integration between social media and the e-commerce environment.
Social media has long been a strategic element within online retailing, long before the marketing term for this activity became fashionable. But which is best: using social media to help you sell, or solely relying on selling through social media?
A recent article on AdAge caught my eye which explores this, by considering the potential rise of “f-commerce”, or in other words, Facebook commerce.
Social gaming powerhouse Zynga has built a business potentially worth
north of a billion dollars. And it doesn't sell anything. Real, that
By some estimates, the company will reportedly pulls in over half a billion dollars in revenue this year selling virtual goods, such as virtual tractors and furniture, that
are used in social games that are played by hundreds of millions of people
each month on social networks like Facebook.
Facebook has gotten a lot of flack for its misdirected contextual advertising. Advertisers on the site have access to personal demographic data, and they don't always use it wisely. (Hello free laptop offers that randomly use age and location data!)
Poorly targeted ads are bad for Facebook's fledgling ad products, and the company has announced that it will start cracking down on demographic data abusers. Today, ClickZ has some details on Facebook's plans. Marketers may not be exciting to see what the social network is getting rid of, but Facebook is keeping an eye on its longterm business model.
It is said that necessity is the mother of all invention, and that's certainly true of URL shortening services. The rise of the status update means that there's no room for an extraneous character, and that has in turn led to the rise of URL shortening services that make sure the links shared in status updates don't take up any more room than needed.
As these services have grown in popularity, it's not uncommon to see shortened URLs used in places where there's really no need for them, from blog comments to emails.