Thanks to marketer interest in social media, we're quickly learning what social media is capable and not capable of. And by in large, it's capable of doing a lot.
Case in point: it appears that Old Spice's critically-acclaimed YouTube/Twitter campaign has indeed boosted Old Spice Body Wash sales -- by a whopping 107% in the past month according to Nielsen. This is 'success' by any definition. But just what kind of success is it?
Facebook's privacy woes continue. This week a man harvested and published the profile details of 100 million Facebook users. If that weren't bad enough, he then made the file available for free download. You'd think that a lot of companies would be interested in acquiring such data. And you'd be right.
But this is less a case of nefarious marketing tricks than a factor of Facebook's privacy settings. And things are only going to get worse as Facebook grows.
Are Google's best days behind it? The company may be one of the most recognized brands on the internet, and one of the most important technology companies in the world, but Google isn't quite growing like a weed anymore.
That gives analysts and pundits plenty of ammunition to ask whether Google's future is less bright than its past. Fortune is the latest publication to promote the notion that "the search party is over" for the Mountain View search giant.
Have a pressing question? Need an answer? Chances are you'll
turn to your friends and family, but doing so isn't always easy. Time
and distance often separate us from the people we know, and sometimes a
second or third opinion is needed.
So what's the solution? If the company has its way, the answer to that
question is Facebook. Yesterday, the world's largest social network
announced that its much-anticipated product, Facebook Questions, has
entered beta and is being released to a growing number of Facebook
We all know about social media 'gurus': the hired guns with thin track
records who claim that they know all of the secrets to social media
success and can boost your business on Facebook and Twitter for a sum.
In most cases, the social media 'guru' is thought of as an
opportunistic type who overpromises and underdelivers. But a friend in
the United States who works as a strategic marketing consultant relayed
a story to me that hints there may be social media gurus who are
really social media 'scammers.'
Thanks to the rise of massive social networks, namely Facebook, and a
multi-billion dollar virtual currency market, social gaming has become
one of the hottest spaces on the consumer internet.
But there's another reason social gaming is so hot: it is putting the
'casual' back into the concept of 'casual gaming'. Through social games
like Farmville and Mafia Wars, millions upon millions of non-gamers
have become gamers. In the process, social games are potentially
reshaping the gaming industry more broadly.
It's no secret that social media and a subscription business model doesn't exactly go hand and hand. There's a reason that the world's most popular social media websites are free to use.
But just how difficult would it be for a company like Twitter to charge its users? According to the 2010 USC Annenberg Digital Future Study (PDF), zero percent of users polled indicated that they'd be willing to pay for Twitter. That makes finding a way for newspapers to charge for their websites look like a walk in the park.
So, you’ve set up a Facebook page, you have a fully automated Twitter
account, and your LinkedIn profile is a shining example of professional
wonderment for all to behold.
You’ve formulated a strategy and set up
tools and processes, and you’re proudly showing off your amazing product
with a variety of exciting and innovative campaigns.
Not all social media campaigns will be successful, and the hardest part of any campaign is
actual engagement. Creating long-term relationships with customers,
creating brand evangelists for your business.
True interaction is the biggest stumbling block on the path to social
media success, but by instigating the right policy, it’s also one of the
easiest to overcome...
There's always a fine line between cutting edge marketing and offensive pulp. And in social media you learn the difference fairly quickly. For example, Coke is now trying to stem the damage that ad agency Lean Mean Fighting Machine created on Dr Pepper's U.K. Facebook campaign.
Brands like Dr Pepper, that want to be seen as edgy and youthful, are in tough spot. They don't shy away from potentially offensive marketing content. But in the case of this latest Facebook snafuu, they're learning that poorly planned boundary pushing can lead into sketchy territory pretty quickly.
The rise of social networking services like Facebook has created
significant digital privacy concerns. And new geolocation-based
services like Foursquare are creating a whole host of new concerns.
But privacy doesn't necessarily have to be a touchy subject for today's
most prominent social networks. Prominent venture capitalist Fred
Wilson, whose firm has invested in Twitter and Foursquare, thinks that there may actually be an opportunity for companies
to charge their users for additional privacy safeguards.