Facebook | Internet Marketing Blog

Five markets to watch in 2010

2010 is here. Plenty have made specific predictions about what you can expect this year. Predictions are fun, but sometimes knowing which markets to look at is a better approach.

With that in mind, here are five of the markets you might want to track in 2010.

by Patricio Robles 06 January 2010 09:50am 0 comments

The Web 2.0 Suicide Machine mortifies Facebook and for good reason

With every new year comes many resolutions. Usually, those resolutions are designed to change one's life for the better.

For those who are literally addicted to online social networking, a possible resolution: commit online suicide. Depending on how many accounts you have and the particular services you're looking to ditch, however, that can be a tough resolution to keep.

by Patricio Robles 05 January 2010 09:05am 5 comments

Morgan Stanley: Mobile web will be 2X the size of desktop internet

iphone The mobile web is poised to be big. Really big. In fact, Morgan Stanley is estimating it's going to be at least twice the size of the "desktop internet." Within five years, the report predicts more users will connect to the web via mobile devices than PCs.

Morgan Stanley's report on the topic is truely massive: a 424 page report covering eight major themes; and an accompanying 659 slide PowerPoint deck. Both are available for download on the company's website.

by Rebecca Lieb 16 December 2009 15:06pm 4 comments

Searchers & surfers were social in 2009

What did searchers search for in 2009? Facebook, Facebook, and more Facebook. In fact, search variations on the word Facebook accounted for four of the top 25 most searched terms this year according to data released by Experian Hitwise.

Facebook ascended from its Number 10 position in 2008 with a bullet, edging out MySpace, which was nonetheless the second most searched word this past year. Craigslist, YouTube and Yahoo Mail followed.

See a pattern here? Social networking-related terms accounted for a full 2.48 percent of the top 300 searches.

by Rebecca Lieb 16 December 2009 14:21pm 2 comments

Will Facebook's privacy blunder hurt advertisers most?

The self-inflicted wounds Facebook received from its new privacy setup are getting deeper as some users pull their information, and others quit the social network altogether.

While I think that a lot of the criticism being leveled at Facebook is hyperbole, Facebook's new privacy regime does represent an almost 180-degree turn for the world's largest social network.

by Patricio Robles 16 December 2009 12:00pm 4 comments

Eight cool social media infographics

Yesterday I noticed quite cool infographic being passed around online. Made by the guys at Trendstream, it maps social media access and involvement around the world.

I love infographics. I think they’re a smart, creative way of displaying data in a way that’s easy to understand and is engaging. I’ve also noticed that they seem to be becoming more common, permeating not only technical subjects, where they seem to have originated from, but other areas, such as mainstream media, design and of course, the internet.

So, inspired by the newest of social media infographics, I thought it might be useful to collect some of the better examples in one place as a source of inspiration and information. Links to the actual graphics are in the headline titles.

by Jake Hird 16 December 2009 10:16am 17 comments

As social networking goes public, will users stop sharing?

Social media matters to individuals (and subsequently marketers) because people trust information sent by friends more than data shared by strangers. But are moves to make social information public going to send people fleeing from sharing their information online?

That's the argument from Julia Andwin, who writes today in The Wall Street Journal that she's going to submit to Facebook's new public policy. And never share anything of value again online:

by Meghan Keane 15 December 2009 22:11pm 6 comments

What would a Tory government mean for SEO?

Although it’s by no means a sealed deal, it’s very possible that in the 2010 election, the government will change and the Conservatives will lead the country. What might that mean for our industry?

by Kevin Gibbons 14 December 2009 10:30am 7 comments

Five social media tips for 2010

2009 was a banner year for social media. Fueled in large part by the impressive growth of Twitter and Facebook and the adoption of both by major brands and recognizable individuals, it's safe to say that social media truly went 'mainstream' this year.

That means new opportunities, and new challenges, in 2010 as social media finds its place in the overall mediasphere. Here are five tips for companies looking to take their social media efforts to the next level in 2010.

by Patricio Robles 11 December 2009 11:53am 18 comments

Facebook goes public — and hopes that users don't get in the way of its plans for digital domination

Facebook today went live with new privacy settings the company announced this summer. The new settings purport to give users more control of the ways their information is shared, but the default settings (which most users never touch) are set to send user data to the greater web.