Posts tagged with 'Facebook'
Here's a selection of recent social media stats, taken from a range of sources, including Econsultancy's Social Media Statistics document, which forms part of the Internet Statistics Compendium, and other reports...
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by Graham Charlton
30 October 2009 09:27am
5 comments
The app economy generates big bucks for Facebook's most prolific developers. Thanks in large part to virtual goods, the companies which develop some of Facebook's most popular apps are reportedly pulling in over $100m/year individually.
But what's good for Facebook's app developers isn't necessarily good for Facebook's users. App developers are understandably willing to go as far as Facebook will allow them to in their quest to acquire more users and generate more revenue.
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by Patricio Robles
29 October 2009 14:37pm
4 comments
As a social media marketeer, I'm very aware of how tricky it can sometimes be to prove the value of social media to a brand, particularly a brand with a self-deprecating view of their public perception.
I lose count of the ways I've heard a brand tell me 'Not everyone can be 'the Meerkat' or sexy like Nike', which in some ways is true, but that shouldn't put you off.
What should make a brand nervous is the prospect of getting it wrong, as in the examples I've gathered together for you here...
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by Henry Elliss
22 October 2009 11:01am
8 comments
It looks like Twitter can be carefully taught. According to the Pew Internet And American Life Project, internet users are becoming more comfortable updating their statuses online.
The report found that 19% of internet users polled say
they use Twitter or another service to share updates. That's one in five internet users. And good news for marketers.
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by Meghan Keane
21 October 2009 22:42pm
0 comments
Wired's argument this spring that Facebook is the next Google may have legs. According to Silicon Alley Insider, Facebook is skimming ad dollars from Google's search business.
SAI's Internet Analyst spoke with an ad agency that has noticed brands quietly moving ad dollars from Google search to Facebook's new self-serve display ads. If this becomes a trend, it could be huge for Facebook.
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by Meghan Keane
15 October 2009 21:21pm
6 comments
Facebook's growth, it seems, is limited only by the scope of Mark Zuckerberg's ambition. It began as a social networking site trying to keep up with MySpace, but Facebook is now circling its own orbit.
All that's stopping Facebook from becoming the pre-eminent news publisher for its 300m users is Zuckerberg's desire to do it.
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by Ben LaMothe
12 October 2009 10:18am
7 comments
What is social optimisation? For me, it’s about how you structure your business in a way that increases engagement and participation.
Social optimisation (‘SOCOP’) is broader than social ‘media’ optimisation (optimising your presence on third party sites) and bigger than social ‘search’ optimisation (boosting your universal search results). I think of it as an umbrella term that combines both of the above strategies, and then some. It covers the wider businesses issues like customer service, usability and organisational structure.
While there remains a lot of hype in the social space we are starting to hear about some excellent results from companies that have embraced their communities, wherever they choose to hang out. We believe that a user-centric, community-focused business is one that will go a long way, assuming that a few other basics are put in place (such as competitive pricing and amazing service).
So to help you to see the light, I have defined 10 commandments that should help you to plan and structure your business for a more sociable future...
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by Chris Lake
07 October 2009 13:50pm
3 comments
There are more opportunities than ever for developers today but that doesn't mean that making money is always easy. Some of the most attractive platforms for developers are far from perfect and fraught with risk.
Some Facebook app developers were reminded of that this weekend when their applications were shut down without warning due to ads served up by the third party Facebook ad networks many of them rely on to generate revenue.
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by Patricio Robles
05 October 2009 08:58am
3 comments
There are plenty of embarrassing pictures teenagers willingly post of themselves on Facebook, but when marketers start using those shots for marketing purposes, things can get sticky.
Especially when they end up on a site like Jailbaitgallery.com and then back in a Facebook ad. Oops.
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by Meghan Keane
30 September 2009 23:36pm
1 comment
Agile and precise, packed with skills of stealth, quick reactions, passion, and specialist tactics for whatever the circumstances demand. This generally sums up what people imagine ninjas to be all about and, in digital marketing, everyone wants to be one, in one form or another.
But what pointers do you need to follow to train yourself to engage in the ongoing battleground of social media?
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by Jake Hird
30 September 2009 10:57am
14 comments
