Have you ever wondered how close (and mutually influential) the social network friendships are? If you're an online marketer, you more than likely have; especially when Facebook opened up for ads a few months ago.
Even the Old Testament could use a little help from new media. Starting this week, Pope Benedict XVI is on Facebook.
Facebook users will not be able to friend the pope or throw sheep at him, but they will be able to sign up for personalized daily messages at www.pope2you.net.
The new website provides access to the Pope's dedicated YouTube channel, an application that sends messages from Pope Benedict via Facebook, and Vatican news sent straight to the iPhone.
When you delete a photo that you had uploaded to a social network, what happens?
You might expect that it's deleted. After all, why would Facebook, for instance, want to store that old photo of you and Aunt Hilda any longer than it has to? Even you don't want that photo.
Facebook may have 75.5 million monthly visitors, but the world's most popular social network is not getting by on advertising alone. This month, estimates for total revenue from applications will be roughly equal to Facebook's profit through advertising. And it seems like Facebook is looking for cash in on that lucrative market.
According to AdAge:
Facebook is testing a payments system with some
of its developers that would enable one-click buying of virtual goods
and services on the Facebook platform, with Facebook taking either a
percentage of the transaction or a flat fee. In addition, Facebook is
testing a service to allow users or advertisers to buy and trade
"credits" or a virtual currency to facilitate commerce. Spokesman
Brandon McCormick said three tests of the system will commence in the
Speaking at a conference today, Twitter co-founder Biz Stone told the audience not to expect to see ads anytime soon on the popular microblogging platform.
"There are a few reasons why we're not pursuing advertising--one is,
it's just not quite as interesting to us." Stone said.
We've looked at how charities are using Twitter before; The Dog's Trust is one good example of how causes can be promoted on the site. Another is LearnAsOne, which will be aiming to Tweet from a community in Zambia.
LearnAsOne is a charity that has launched a project
to build a community school in Zambia, and will be using Twitter, and its blog to
promote the scheme and encourage donations, as well as showing people
how their money is being spent.
The charity was set up by Steve Heyes; he is out in Zambia now and will be documenting the project for the next two weeks. I've been asking Steve about his use of social media.
When you read a news story about social media or come across a job posting for a 'social media expert', chances are the tools of social media will be front and center.
Twitter, Facebook, MySpace. If you had no exposure to social media, you'd probably assume that these popular services were the end all and be all of social media.
With the rise of 'open platforms' on the web, particularly on popular
consumer-oriented services like Facebook and Twitter, it's never been
easier for individuals and small upstarts to get their applications in
front of millions of consumers quickly and efficiently.
The appeal of open platforms is easy to understand: instead of having
to deal with the dreaded chicken and egg challenge most new consumer
internet upstarts have to contend with, you can leverage the existing
userbases of popular services.
Facebook, Twitter, YouTube. These are but a few of the services many of us have come to enjoy.
Yet there's one thing that seems anything but enjoyable about them: dealing with their customer service.
What is a 'social media expert'? What qualifications does one reasonably need before being paid to assist businesses with social media campaigns?
Despite the fact that there are plenty of self-proclaimed 'social media experts' out there, these are two questions for which we don't have good answers.