Posts tagged with 'Fiscal Cliff'

Is marketing facing its own fiscal cliff in 2013?

Marketing complexity continues to increase due to data proliferation, channel fragmentation, technology advancements and the increasing empowerment of the consumer. In addition, marketing is being asked to address some key organizational challenges as the role of marketing becomes more pervasive across an organization.

But what can you look at in order to address these challenges and bring your organization into the future of business?

Advertisers shouldn't fear the Fiscal Cliff

It can be easy to forget that at this time four years ago, the future of the global economy was in limbo. Financial markets around the world were in chaos and the specter of a global depression was being taken seriously.

Today, the internet economy is booming and retailers are expressing optimism for the holiday shopping season.

But under the surface, there is growing concern. As AdAge points out, if you take away all of the advertising activity around the Olympics and the United States election cycle, ad sales have been softer this year. And now advertisers have a new worry: the Fiscal Cliff.