Writing his memoir, ‘Goodbye To All That’, Robert Graves reminded himself that ‘people like reading about food and drink’; so I’ve decided to write about burgers and fried chicken, alongside social media (always adds flavour).
I want to investigate the idea that most people see BIG corporate Twitter accounts as some kind of barefaced shill, only followed by the devout.
I looked at KFC and McDonald’s tweets from October 2012, to see how they do it. This is by no means an exhaustive audit, nor is it scientific. I also add that I’m a pescetarian of six weeks, and following these feeds has been somewhat of a coping mechanism.
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by Ben Davis
12 November 2012 11:26am
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