Posts tagged with 'fox school of business'

To use or not to use personalisation in email marketing

I came across a controversial article that caught my attention the other day. It was a statement. "People hate email that names them."

The intended focus of the article was to suggest to startups that they shouldn’t be starting their emails with Dear [Name] because a study by the Fox School of Business had apparently found that 95% of people responded negatively to emails that greeted them.