Gadgets | Internet Marketing Blog

Reevoo secures first round funding

Reevoo, the UK-based online customer review aggregator, has secured £2.5m in a Series-A funding round led by Eden Ventures .

The investment will see the firm expanding its Reevoomark service, which provides independent product reviews from confirmed purchasers to consumer tech sites such as Comet, Dixons, Currys, Jessops, Orange and Misco.

by Richard Maven 15 December 2006 08:55am 0 comments

Flickr launches new camera finder

Flickr has spotted a new revenue stream via the launch of its camera finder service, which displays the most popular cameras used on the photo sharing site.

Flickr is using the data from photos uploaded to the site to display the most popular makes of cameras and camera phones.

by Graham Charlton 23 November 2006 14:27pm 0 comments

Pink is the new black, search stats say

Pink technologies for girl gadget lovers are set to be hot-ticket gift items this Christmas, dominating a growing number of consumers' web searches for the colour.

Online marketing tracker Hitwise UK found mobile phones, games machines and handheld consoles were amongst the most searched-for pink products in November, with the pink version of LG's newly colourful range of Chocolate phones leading the pack.

by Robert Andrews 21 November 2006 12:22pm 0 comments

How to be PDQ on your PDA – Adaptex goes live

This week saw the official launch of Adaptex, the software from Keypoint Technologies that can help users of PDAs enter data and text much faster and easier. Communicating and buying via your PDA or smartphone whilst on the road can be a lot easier potentially.

by Chris Rourke 13 November 2006 12:46pm 1 comment

Microsoft in cool-envy, Zune to be a ‘dismal failure’ - BusinessWeek

In an article called ‘Zune: Falling Down On Cool’ BusinessWeek savages the forthcoming Microsoft device, predicting that “by this time next year, it will be considered a dismal failure”.

And the reason why it will fail? Because it isn’t cool, and neither is Microsoft, says BusinessWeek. It adds that attempting to become cool is the only reason that Microsoft is launching the Zune in the first place.

Authored by Arik Hesseldahl, the article states that “the Zune will be seen for what it is: a me-too product that is expressing Microsoft's envy at not being cool”.

Maybe so, but business isn’t really about ‘being cool’. 'Cool' helps with product marketing and customer aqcuisition, but product quality and lifespan are key to customer retention, recommendations, and repeat business.

by Chris Lake 10 November 2006 12:32pm 1 comment

Microsoft gives Universal a slice of Zune sales

In an attempt to gain advantages for its Zune music player over the almighty iPod, Microsoft has agreed a new deal with Universal Music.

This deal with give Universal a cut of the profits from sales of Microsoft’s iPod rival, the Zune. In return, Microsoft will receive rights to distribute content to Zune’s users for limited wireless sharing.

This could be a gamechanger for Apple, which has so far avoided cutting this sort of deal with content owners.

by Graham Charlton 09 November 2006 14:29pm 0 comments

Report shows influence of internet on offline sales

New research once again proves the influence of the internet on both online and offline sales. A study has shown that 77% of electronics purchases are researched online before customers head to a store.

The results of the US-focused study indicates that online research time increases in line with product prices.

by Graham Charlton 27 October 2006 11:42am 1 comment

Online games retailer goes out of business

Gadget etailer Lik-Sang.com has been forced to shut down following a London High Court ruling last week that it was illegally importing Sony's PSP consoles from Asia to Europe.

by Richard Maven 25 October 2006 14:37pm 0 comments

Tube could be giant viral music network

London Underground commuters would interact using mobile phones and station-side wireless hubs under a project aiming to turn the tube transport system into a city-wide song-swapping network.

by Robert Andrews 23 October 2006 17:27pm 0 comments

Apple's iPod is five years old today

It is five years to the day that Apple launched the almighty iPod. The device has undoubtedly transformed the way many of us buy and listen to music. In the last five years, 68 million iPods have been sold, and the company holds a staggering 75% share of the market.

Alongside the iPod's success, its companion service iTunes now holds 88% of the legal music download market and is now more than breaking even, according to Apple CFO Peter Oppenheimer.

by Graham Charlton 23 October 2006 15:59pm 0 comments