Posts tagged with 'Google+'
Over the past few months I've been looking at how different global brands make use of the main social networks, but so far I've neglected the auto industry.
I've rectified that this week by turning the spotlight on BMW, which as it turns out has a surprisingly strong Facebook presence.
This post follows on from similar articles focusing on brands such as Coca-Cola, Nike, Red Bull, Microsoft and Ikea.
And without further ado, here's a quick look at how BMW uses Facebook, Twitter, Pinterest and Google+...
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by David Moth
16 May 2013 11:15am
2 comments
B2B companies can often struggle to make social work as people don’t tend to use Facebook and Pinterest for professional reasons.
There’s always Linkedin of course, but that presents an entirely different challenge from the four main consumer networks.
General Electric has managed to buck the trend and achieve a strong social presence, though it’s true that the company blurs the lines between B2B and B2C.
In an interview with Digiday last year, GE’s executive director of global digital marketing Linda Boff said that social platforms have allowed the company to get closer to its customers and tell stories about the human impact of what it does.
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by David Moth
08 May 2013 14:55pm
1 comment
The UK’s online gambling sector was worth more than £2bn in 2012 and bookies have been quick to adapt to the digital world to make sure they are maximising their market share.
For example, most of the major bookmakers have smartphone apps and Paddy Power has come up with some excellent viral ads to help raise its profile.
It’s an industry we’ve touched on previously, with stats showing the Irish betting shop is the top performing brand on social networks while Coral proved to have the most user-friendly website.
And with this in mind, I thought it would be interesting to take a closer look at how William Hill uses the four main social networks.
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by David Moth
01 May 2013 10:23am
0 comments
At Econsultancy, we publish a huge amount of content related to digital marketing and ecommerce. One particular area that gets a lot of attention (and rightly so) is social media, which has had a profound impact on the way that consumers and businesses interact with each other.
To help you keep up to speed with what’s going on in the field, we’ve assembled some of our case studies, statistics, infographics, opinion and best practice blog content all in one place for you to digest at your leisure. You could even bookmark and share this page to add to your ninja toolset.
And if you’re going to be applying for one of the social media jobs advertised on our digital marketing jobs board, these posts will help you brush up and look smart.
Read below for more…
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by Andrew Warren-Payne
26 April 2013 15:55pm
7 comments
For the latest instalment in our series of posts looking at how brands use the four main social networks I have decided to turn the spotlight on Kellogg’s.
The breakfast brand has a massive range of products that appear to be well suited to social marketing, so one would probably assume that they have established a strong presence across Facebook, Twitter, Pinterest and Google+.
As you’ll see though, that assumption is almost entirely incorrect.
By way of comparison, check out our other posts that took a similar look at brands including Nike, Walmart, Red Bull, Cadbury and McDonalds...
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by David Moth
24 April 2013 13:52pm
6 comments
While putting together our recent series of posts looking at how major brands use the four main social networks I’ve somehow managed to overlook Coca-Cola, so today I have rectified that startling omission.
Coca-Cola is one of those instantly recognisable brands that would rake in fans and followers without even trying, so it’s to its credit that it has active account across the social web.
So, here’s a quick look at how it uses Facebook, Twitter, Pinterest and Google+.
By way of comparison, check out our other posts that take a similar look at other brands including Red Bull, Cadbury, Microsoft, Walmart and Nike...
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by David Moth
17 April 2013 13:07pm
2 comments
Social structured data and rich snippets are powerful tools for attracting extra attention and clicks when your content is shared or appears in search results.
For the uninitiated, social structured data is essentially the annotations that appear when a link is shared across social networks. It gives a summary of the information so the user knows what they’re letting themselves in for.
It’s a topic we’ve covered before in posts looking at the value of rich snippets and how ‘rel=author’ impacts SEO.
And at Brighton SEO 3 Door Digital co-founder Alex Moss gave an insightful talk on the importance of using social structured data and how to implement it.
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by David Moth
16 April 2013 10:58am
0 comments
For the latest in our series of posts looking at how the world’s biggest brands use social I’ve turned the spotlight on Microsoft.
Bill Gates’ empire still looms large over the global software market, though its fortunes are often overshadowed by Apple’s astonishing level of success.
And much like Google, Microsoft also runs a few of its own social platforms – enterprise network Yammer and Pinterest clone Socl.
So it’s interesting to see how Microsoft makes use of other social networks to promote its products and maintain its fortunes.
This follows on from similar posts looking at brands such as ASOS, Red Bull, Nike and McDonalds...
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by David Moth
09 April 2013 11:31am
1 comment
H&M is rated as one of the world’s top 25 brands, so it’s a great candidate for one of our posts looking at how brands use the four main social networks.
It follows on from similar blogs looking at the social strategies of major brands including Nike, Red Bull, Walmart and John Lewis.
H&M has actually gone to the trouble of publishing the basis of its social strategy online. It states that through social media “millions of H&M fans and followers share ideas and opinions and get quick answers to their queries.”
It has official accounts on almost every major social network, including Chinese platforms Youku and Sina Weibo.
Unfortunately my Mandarin is a bit rusty, so for this post I’ll just focus on Facebook, Twitter, Pinterest and Google+...
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by David Moth
03 April 2013 10:35am
7 comments
Sports are an inherently social activity, so brands like Nike are a natural fit when it comes to social media marketing.
To find out how the sports giant makes the most of this opportunity, I thought it would be interesting to see how it uses Facebook, Twitter, Pinterest and Google+.
This post is the latest in a series of blogs that have taken a similar look at major brands including ASOS, Tesco, Red Bull, Cadbury and McDonalds...
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by David Moth
27 March 2013 13:22pm
7 comments
